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Merlin Entertainments

GENERAL MANAGER SEA LIFE

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
recognition programs
401(k)
Tuition Reimbursement
Learning and advancement opportunities

Job Description

SEA LIFE San Antonio is part of the globally recognized SEA LIFE aquarium chain operated by Merlin Entertainments, a leading name in the attractions and leisure industry worldwide. As a premier family attraction located in San Antonio, Texas, SEA LIFE offers immersive marine experiences that are both educational and entertaining, featuring a variety of aquatic creatures and exhibits designed to inspire conservation and curiosity among visitors. Merlin Entertainments is renowned for its extensive portfolio of visitor attractions, theme parks, and resorts, and SEA LIFE contributes significantly to this by showcasing marine life in an engaging and accessible way to families... Show More

Job Requirements

  • Bachelor’s degree in business, management, or marketing preferred
  • Minimum 3 years of management experience in a high visitor volume environment
  • Proven ability to deliver EBITDA targets
  • Strong leadership and operational skills
  • Financial and analytical proficiency
  • Strong communication and interpersonal skills
  • Ability to adapt and thrive in a dynamic environment
  • Commitment to delivering excellent guest service
  • Experience working with children and families preferred

Job Qualifications

  • Bachelor’s degree in business, management, or marketing (preferred)
  • Minimum 3 years of experience at a manager level in a high visitor volume environment
  • Proven track record of delivering EBITDA targets for at least 2 years
  • Experience working with children and families (preferred)
  • Strong leadership, business acumen, and operational mindset
  • Financially astute with strong analytical and detail-oriented skills
  • Creative, charismatic, and able to inspire innovation and drive results
  • Adaptable, resilient, and confident with a “make it happen” attitude
  • Excellent communicator with strong relationship-building and negotiation skills
  • Self-aware, empathetic, and committed to team collaboration
  • Passionate about delivering exceptional guest and customer service
  • Thrives in fast-paced, dynamic environments with a focus on the big picture

Job Duties

  • Champion a guest-first culture and use data to understand and improve guest experience
  • Lead the development and execution of strategic marketing plans across all channels
  • Segment and target audiences, identifying new markets and growth opportunities
  • Serve as a visible, values-driven Brand Ambassador internally and externally
  • Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
  • Optimize Revenue Per Capita (RPC) and channel yield, activate Midway revenue levers
  • Drive productivity strategies and sustainable long-term growth
  • Oversee capital project delivery on time, on budget, and with desired returns
  • Foster a high-performance team culture with strong employee engagement
  • Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
  • Build diverse, customer-centric teams and develop leaders across functional areas
  • Maintain a low-risk, compliant operating environment with robust safety and profit protection
  • Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
  • Manage all employment policies and procedures in partnership with HR
  • Create and sustain external partnerships with nonprofits, local businesses, and authorities
  • Use customer insights and analytics to drive strategic decision-making
  • Execute change initiatives and adapt quickly to evolving business needs
  • Promote open communication, safety, and a collaborative team culture
  • Deliver on all CSR targets and represent the brand with integrity in the local community
  • Perform other duties as assigned in alignment with the scope of the role

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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