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Merlin Entertainments

General Manager SEA LIFE

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
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Work Schedule

Standard Hours
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Benefits

health care
Dental Insurance
Vision Insurance
Paid Time Off
recognition programs
401(k)
Tuition Reimbursement

Job Description

SEA LIFE San Antonio is a premier aquatic attraction that offers guests an immersive and educational marine experience. Part of the globally recognized SEA LIFE family, this establishment is dedicated to providing unforgettable encounters with marine life through engaging exhibits and interactive experiences. As a leader in the entertainment and educational sector, SEA LIFE San Antonio focuses on conservation, guest satisfaction, and delivering high-quality entertainment to a diverse audience, including families, tourists, and educational groups. The company prides itself on its commitment to sustainability, education, and guest engagement, making it a standout destination in the San Antonio area. With a... Show More

Job Requirements

  • Bachelor’s degree in business, management, or marketing (preferred)
  • Minimum 3 years of experience at a manager level in a high visitor volume environment
  • Proven track record of delivering EBITDA targets for at least 2 years
  • Experience working with children and families (preferred)
  • Strong leadership skills
  • Business acumen
  • Operational mindset
  • Financially astute
  • Strong analytical skills
  • Detail-oriented
  • Creative and charismatic
  • Able to inspire innovation
  • Adaptable and resilient
  • Confident with a “make it happen” attitude
  • Excellent communication skills
  • Strong relationship-building skills
  • Negotiation skills
  • Self-aware and empathetic
  • Committed to team collaboration
  • Passionate about guest and customer service
  • Ability to thrive in fast-paced, dynamic environments

Job Qualifications

  • Bachelor’s degree in business, management, or marketing (preferred)
  • Minimum 3 years of experience at a manager level in a high visitor volume environment
  • Proven track record of delivering EBITDA targets for at least 2 years
  • Experience working with children and families (preferred)
  • Strong leadership, business acumen, and operational mindset
  • Financially astute with strong analytical and detail-oriented skills
  • Creative, charismatic, and able to inspire innovation and drive results
  • Adaptable, resilient, and confident with a “make it happen” attitude
  • Excellent communicator with strong relationship-building and negotiation skills
  • Self-aware, empathetic, and committed to team collaboration
  • Passionate about delivering exceptional guest and customer service
  • Thrives in fast-paced, dynamic environments with a focus on the big picture

Job Duties

  • Champion a guest-first culture and use data to understand and improve guest experience
  • Lead the development and execution of strategic marketing plans across all channels
  • Segment and target audiences, identifying new markets and growth opportunities
  • Serve as a visible, values-driven brand ambassador internally and externally
  • Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
  • Optimize Revenue Per Capita (RPC) and channel yield
  • activate Midway revenue levers
  • Drive productivity strategies and sustainable long-term growth
  • Oversee capital project delivery on time, on budget, and with desired returns
  • Foster a high-performance team culture with strong employee engagement
  • Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
  • Build diverse, customer-centric teams and develop leaders across functional areas
  • Maintain a low-risk, compliant operating environment with robust safety and profit protection
  • Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
  • Manage all employment policies and procedures in partnership with HR
  • Create and sustain external partnerships with nonprofits, local businesses, and authorities
  • Use customer insights and analytics to drive strategic decision-making
  • Execute change initiatives and adapt quickly to evolving business needs
  • Promote open communication, safety, and a collaborative team culture
  • Deliver on all CSR targets and represent the brand with integrity in the local community
  • Perform other duties as assigned in alignment with the scope of the role

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,
please contact the employer.