Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
401(k) Plan
Tuition Reimbursement
recognition programs
Job Description
LEGOLAND Discovery Center Dallas (Grapevine) is a premier indoor family attraction that brings the magic of LEGO to life through immersive play experiences, rides, and interactive exhibits. As part of the globally recognized Merlin Entertainments Group, LEGOLAND Discovery Center offers a unique environment combining entertainment, education, and creativity across multiple themed zones designed to delight children and families. This attraction is committed to delivering memorable experiences that foster imagination and learning in a safe and welcoming atmosphere. It is an exciting and dynamic workplace committed to innovation, guest satisfaction, and community involvement.
The General Manager role at LEGOLAND Discovery ... Show More
The General Manager role at LEGOLAND Discovery ... Show More
Job Requirements
- Bachelor's degree in business, management, or marketing preferred
- minimum 3 years of experience at a manager level in a high visitor volume environment
- proven track record of delivering EBITDA targets for at least 2 years
- experience working with children and families preferred
- strong leadership, business acumen, and operational mindset
- financially astute with strong analytical and detail-oriented skills
- creative, charismatic, and able to inspire innovation and drive results
- adaptable, resilient, and confident with a make it happen attitude
- excellent communicator with strong relationship-building and negotiation skills
- self-aware, empathetic, and committed to team collaboration
- passionate about delivering exceptional guest and customer service
- thrives in fast-paced, dynamic environments with a focus on the big picture
Job Qualifications
- Bachelor's degree in business, management, or marketing preferred
- minimum 3 years of managerial experience in a high visitor volume environment
- proven success in delivering EBITDA targets
- experience working with children and families preferred
- strong leadership and operational skills
- financial acumen with analytical capabilities
- creativity and charisma to inspire teams
- adaptability and resilience
- excellent communication and negotiation skills
- empathy and team-oriented mindset
- commitment to exceptional guest service
- ability to work in fast-paced environments with strategic focus
Job Duties
- Champion a guest-first culture and use data to understand and improve guest experience
- lead the development and execution of strategic marketing plans across all channels
- segment and target audiences, identifying new markets and growth opportunities
- serve as a visible, values-driven brand ambassador internally and externally
- ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
- optimize revenue per capita (RPC) and channel yield
- activate Midway revenue levers
- drive productivity strategies and sustainable long-term growth
- oversee capital project delivery on time, on budget, and with desired returns
- foster a high-performance team culture with strong employee engagement
- lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
- build diverse, customer-centric teams and develop leaders across functional areas
- maintain a low-risk, compliant operating environment with robust safety and profit protection
- ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
- manage all employment policies and procedures in partnership with HR
- create and sustain external partnerships with nonprofits, local businesses, and authorities
- use customer insights and analytics to drive strategic decision-making
- execute change initiatives and adapt quickly to evolving business needs
- promote open communication, safety, and a collaborative team culture
- deliver on all CSR targets and represent the brand with integrity in the local community
- perform other duties as assigned in alignment with the scope of the role
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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