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Merlin Entertainments

General Manager (LEGOLAND Discovery Center)

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
employee recognition programs
401(k) Plan
Tuition Reimbursement
Career advancement opportunities

Job Description

The LEGOLAND Discovery Center Michigan, located in Auburn Hills, is a premier indoor family entertainment destination that offers a unique blend of creativity, fun, and learning centered around the iconic LEGO brand. As part of the globally recognized network of LEGOLAND Discovery Centers, this establishment provides an immersive experience designed particularly for families with children. Visitors can enjoy a variety of attractions including interactive rides, build zones, 4D cinemas, and themed play areas that foster imagination and teamwork. The Center is committed to delivering world-class guest experiences while maintaining a safe and engaging environment. This commitment is supported by a... Show More

Job Requirements

  • Bachelor's degree in business, management, or marketing preferred
  • minimum 3 years of experience at a manager level in a high visitor volume environment
  • proven track record of delivering EBITDA targets for at least 2 years
  • experience working with children and families preferred
  • strong leadership skills
  • excellent communication skills
  • ability to adapt in fast-paced environments
  • financial and analytical skills
  • team collaboration skills
  • passion for customer service
  • resilience and confidence

Job Qualifications

  • Bachelor's degree in business, management, or marketing preferred
  • minimum 3 years of experience at a manager level in a high visitor volume environment
  • proven track record of delivering EBITDA targets for at least 2 years
  • experience working with children and families preferred
  • strong leadership, business acumen, and operational mindset
  • financially astute with strong analytical and detail-oriented skills
  • creative, charismatic, and able to inspire innovation and drive results
  • adaptable, resilient, and confident with a make it happen attitude
  • excellent communicator with strong relationship-building and negotiation skills
  • self-aware, empathetic, and committed to team collaboration
  • passionate about delivering exceptional guest and customer service
  • thrives in fast-paced, dynamic environments with a focus on the big picture

Job Duties

  • Champion a guest-first culture and use data to understand and improve guest experience
  • lead the development and execution of strategic marketing plans across all channels
  • segment and target audiences, identifying new markets and growth opportunities
  • serve as a visible, values-driven brand ambassador internally and externally
  • ensure strong financial performance including delivery of EBITDA, P&L, ROI, and cost control targets
  • optimize Revenue Per Capita and channel yield
  • activate Midway revenue levers
  • drive productivity strategies and sustainable long-term growth
  • oversee capital project delivery on time, on budget, and with desired returns
  • foster a high-performance team culture with strong employee engagement
  • lead HR and talent development processes focusing on DEI&A, wellbeing, and succession planning
  • build diverse, customer-centric teams and develop leaders across functional areas
  • maintain a low-risk, compliant operating environment with robust safety and profit protection
  • ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
  • manage all employment policies and procedures in partnership with HR
  • create and sustain external partnerships with nonprofits, local businesses, and authorities
  • use customer insights and analytics to drive strategic decision-making
  • execute change initiatives and adapt quickly to evolving business needs
  • promote open communication, safety, and a collaborative team culture
  • deliver on all CSR targets and represent the brand with integrity in the local community
  • perform other duties as assigned in alignment with the scope of the role

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,
please contact the employer.