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Merlin Entertainments

General Manager (LEGOLAND Discovery Center)

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
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Work Schedule

Standard Hours
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Benefits

Excellent health care options
Outstanding paid time off
Merlin Magic Pass
Recognition Programs and Rewards
401(k) program with company match
tuition reimbursement programs
numerous learning and advancement opportunities

Job Description

LEGOLAND Discovery Center Dallas, located in Grapevine, is a premier indoor family attraction that offers interactive and immersive experiences centered around the world-famous LEGO brand. As part of the global LEGOLAND franchise, this center combines creativity, education, and entertainment to provide visitors with memorable adventures suitable for children, families, and LEGO enthusiasts of all ages. The venue features various attractions such as themed rides, building workshops, 4D cinemas, and miniature LEGO exhibits that capture the imagination and inspire creativity. With a strong community presence and dedication to delivering high-quality, safe, and enjoyable experiences, LEGOLAND Discovery Center Dallas stands out as... Show More

Job Requirements

  • Bachelor’s degree in business, management, or marketing (preferred)
  • Minimum 3 years of experience at a manager level in a high visitor volume environment
  • Proven track record of delivering EBITDA targets for at least 2 years
  • Experience working with children and families (preferred)
  • Strong leadership skills
  • Business acumen
  • Operational mindset
  • Financial analytical skills
  • Creative thinking
  • Charismatic leadership
  • Adaptability
  • Resilience
  • Confidence
  • Excellent communication skills
  • Relationship-building skills
  • Negotiation skills
  • Self-awareness
  • Empathy
  • Commitment to team collaboration
  • Passion for guest service
  • Ability to work in fast-paced environments

Job Qualifications

  • Bachelor’s degree in business, management, or marketing (preferred)
  • Minimum 3 years of experience at a manager level in a high visitor volume environment
  • Proven track record of delivering EBITDA targets for at least 2 years
  • Experience working with children and families (preferred)
  • Strong leadership, business acumen, and operational mindset
  • Financially astute with strong analytical and detail-oriented skills
  • Creative, charismatic, and able to inspire innovation and drive results
  • Adaptable, resilient, and confident with a “make it happen” attitude
  • Excellent communicator with strong relationship-building and negotiation skills
  • Self-aware, empathetic, and committed to team collaboration
  • Passionate about delivering exceptional guest and customer service
  • Thrives in fast-paced, dynamic environments with a focus on the big picture

Job Duties

  • Champion a guest-first culture and use data to understand and improve guest experience
  • Lead the development and execution of strategic marketing plans across all channels
  • Segment and target audiences, identifying new markets and growth opportunities
  • Serve as a visible, values-driven Brand Ambassador internally and externally
  • Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
  • Optimize Revenue Per Capita (RPC) and channel yield
  • activate Midway revenue levers
  • Drive productivity strategies and sustainable long-term growth
  • Oversee capital project delivery on time, on budget, and with desired returns
  • Foster a high-performance team culture with strong employee engagement
  • Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
  • Build diverse, customer-centric teams and develop leaders across functional areas
  • Maintain a low-risk, compliant operating environment with robust safety and profit protection
  • Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
  • Manage all employment policies and procedures in partnership with HR
  • Create and sustain external partnerships with nonprofits, local businesses, and authorities
  • Use customer insights and analytics to drive strategic decision-making
  • Execute change initiatives and adapt quickly to evolving business needs
  • Promote open communication, safety, and a collaborative team culture
  • Deliver on all CSR targets and represent the brand with integrity in the local community
  • Perform other duties as assigned in alignment with the scope of the role

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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