Merlin Entertainments logo

Merlin Entertainments

General Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $80,000.00 - $90,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
performance bonuses
Professional Development
Employee wellness programs

Job Description

The hiring establishment is a dynamic and high-profile attraction management company, specializing in delivering exceptional guest experiences at its single site or cluster of large-scale attractions. This organization is committed to excellence, guest satisfaction, and operational efficiency while safeguarding brand integrity and promoting a culture grounded in the company's core values. It operates in a high-visitor-volume environment catering primarily to families and individuals seeking memorable, world-class entertainment and experiences. Known for developing robust marketing strategies and maintaining operational excellence, this establishment strives to be a leader in the attractions industry with a strong focus on growth, innovation, and sustainability.
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Job Requirements

  • Bachelor’s degree in business, management, marketing, or related field preferred
  • minimum of three years management-level experience in a high-visitor-volume business
  • proven track record delivering EBITDA targets for at least two years
  • experience working with children and families preferred
  • strong commercial and financial acumen
  • demonstrated ability to drive business performance
  • analytical and detail-oriented
  • resilient and confident with sound judgment
  • charismatic and creative leadership skills
  • high energy and focus for execution
  • adaptable and flexible in fast-paced environments
  • operates with integrity and self-awareness
  • growth mindset with empathy and emotional intelligence
  • exceptional relationship-building and negotiation skills
  • collaborative team player
  • strong commitment to guest service
  • effective communication skills in high-pressure environments

Job Qualifications

  • Bachelor’s degree in Business, Management, Marketing, or a related field (preferred)
  • minimum of three years of management-level experience in a high-visitor-volume business
  • proven track record of delivering EBITDA targets for at least two years
  • experience working with children and families (preferred)
  • strong commercial and financial acumen with an operational mindset
  • demonstrated ability to drive business performance and achieve results
  • analytical and detail-oriented, with the ability to assess data while maintaining a big-picture view
  • resilient, confident, and able to challenge constructively with sound judgment
  • charismatic, creative leader who inspires innovation and engagement
  • high energy with the discipline and focus to execute effectively
  • adaptable and flexible in fast-paced, changing environments
  • operates with integrity, purpose, and strong self-awareness
  • growth mindset with empathy and strong emotional intelligence
  • exceptional relationship-building, influencing, and negotiation skills
  • collaborative team player with the ability to contribute independently at a high level
  • strong commitment to exceptional guest service and customer experience
  • effective communicator who thrives in dynamic, high-pressure environments

Job Duties

  • Drive a guest-first, data-driven culture to understand and anticipate guest needs
  • develop and execute a robust, multi-channel marketing strategy for products and experiences
  • segment and target customers, identifying new markets and audiences
  • role model guest-facing behaviors and act as a brand ambassador internally and externally
  • safeguard brand integrity across all PR and marketing activities
  • drive operational excellence to ensure attractions exceed guest expectations
  • ensure attractions operate at maximum efficiency with appropriate staffing levels
  • optimize revenue per capita, yield, and volume strategy across all channels
  • manage P&L performance, productivity strategy, and sustainable growth initiatives
  • deliver EBITDA growth, cost control plans, and long-term financial objectives
  • activate revenue levers and identify new growth and monetization opportunities
  • deliver capital projects on time, on budget, and in line with ROIC targets
  • drive innovation, proactively identify opportunities, mitigate risk, and adapt quickly
  • lead Health & Safety excellence, including risk management, business continuity, and crisis planning
  • maintain a low-risk operating environment with strong profit protection measures
  • drive employee engagement, meeting or exceeding company benchmarks
  • implement HR, talent management, DEI&A, wellbeing, and CSR initiatives
  • develop diverse talent pipelines, succession planning, and high-performance teams
  • lead with visibility, embody company values, and foster a culture of openness and safety
  • cascade relevant information effectively across teams
  • execute organizational change programs and group-wide best practices
  • build and sustain external partnerships with nonprofits, local businesses, and authorities
  • leverage customer insight, analytics, and route-to-purchase understanding to inform decision-making
  • manage leaders across diverse functions and operate effectively in matrixed environments
  • demonstrate proven leadership in complex operational businesses at varying stages of growth
  • perform additional duties as reasonably required within the scope of the role

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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