Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $75,000.00 - $85,000.00
Work Schedule
Standard Hours
Flexible
Benefits
Medical insurance
Dental Insurance
Vision Insurance
Health savings account
Flexible spending account
Dependent Care Account
paid life insurance
Paid long term disability
voluntary life insurance
Voluntary Short-term Disability
Voluntary critical illness insurance
Voluntary Accident Insurance
Paid Time Off
Paid parental leave
Employee assistance program
401k Retirement Plan
401k Company Contributions
Job Description
Kampgrounds of America, Inc. (KOA) is renowned as the world’s largest network of privately owned campgrounds, standing as the leader in outdoor hospitality. Since its inception in 1962, KOA has expanded to over 500 locations across the United States and Canada, encompassing both franchised and company-owned parks. With its strong foundation and mission "connecting people to the outdoors and each other," KOA has cultivated a family-oriented, passionate, entrepreneurial, customer-focused, and innovative culture. They emphasize inclusivity and community creation, ensuring that the outdoors is fun and accessible for everyone, maintaining dignity and respect for all guests, employees, and franchise partners. KOA’s... Show More
Job Requirements
- Bachelor's degree in marketing, communications, advertising, or related field
- Minimum 5 years of strategic marketing experience
- Proven ability to simplify complex ideas through excellent communication skills
- Proficiency in analytics platforms and reporting tools
- Strong organizational skills and ability to manage multiple projects
- Demonstrated collaboration and relationship-building capability
- Knowledge of local marketing strategies including SEO, SEM, email, paid and organic social media
- Proficiency in Microsoft Office
- Experience with Canva, CMS, and other marketing tools preferred
- Ability to work in an office environment and operate standard office equipment
- Capability to lift and carry items up to 20 pounds
- Willingness to travel to various KOA locations and conferences
- Ability to work under changing priorities and occasional interruptions
Job Qualifications
- Bachelor's in Marketing, Communications, Advertising, or related field
- 5+ years of strategic marketing experience, preferably with direct client or franchise support
- Excellent written, verbal, and presentation skills, with the ability to simplify complex ideas
- Data-literate and comfortable working with analytics platforms and reporting tools
- Organized, deadline-driven, and able to manage multiple projects in a fast-paced environment
- Strong collaboration skills with a passion for service and relationship-building
- Experience in local marketing strategy including SEO, SEM, email, Paid and Organic Social
- Proficient in Microsoft Office
- Experience with Canva, CMS tools, and other marketing platforms preferred
Job Duties
- Conduct regular coaching sessions with clear objectives, data insights, and actionable recommendations to improve local marketing effectiveness
- Track plan implementation, monitor results, and provide follow-up support
- Integrate local efforts with national brand campaigns to ensure alignment and consistency
- Guide campground teams in creating data-driven, multi-channel marketing plans, offering expertise in paid media, email, social content, local listings, event promotion, and more
- Deliver workshops, webinars, and how-to sessions (both virtual and in-person) on local marketing tactics and tools
- Drive adoption of KOA platforms and programs through training, outreach, and coaching
- Analyze campground-level marketing performance and translate insights into actionable recommendations
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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