Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $80,000.00 - $110,000.00
Work Schedule
Day Shifts
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Business casual dress
Employee Discounts
Job Description
Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages including Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a strong emphasis on innovation and quality, Stateside Brands has built a diverse portfolio that exemplifies its commitment to excellence in the beverage industry. The company’s dynamic growth trajectory and passion for producing unique and high-quality products position it as an exciting and influential player in the contemporary spirits market. Stateside Brands prioritizes delivering exceptional consumer experiences through its distinguished product lines, underscored by cutting-edge marketing and experiential engagement strategies.
The role of Experie... Show More
The role of Experie... Show More
Job Requirements
- Experience in experiential marketing or related fields
- Proven agency and vendor management skills
- Demonstrated ability to handle multiple complex events and budgets
- Excellent project management and communication abilities
- Flexibility to work non-standard hours for live events
- Background in beverage alcohol or similar industry is an advantage
- Knowledge of live event permits and compliance
- Analytical skills for measuring event performance
Job Qualifications
- 5+ years of experience in experiential marketing, event production, or consumer engagement roles
- Proven experience managing agencies and external partners from briefing through execution
- Demonstrated success managing complex, multi-market activations and budgets
- Strong project management skills with the ability to juggle multiple priorities in fast-paced environments
- Excellent communication and interpersonal skills with a collaborative, solution-oriented mindset
- Willingness to work nights, weekends, and holidays as required for live events
- Prior experience in beverage alcohol, CPG, lifestyle, or adjacent industries is strongly preferred
- Experience with professional sports, music, festivals, or large-scale live events
- Familiarity with permits, compliance, and regulations related to live events
- Strong analytical mindset with experience measuring and reporting experiential ROI
Job Duties
- Own the strategic vision for national experiential programs across consumer and trade-facing events including festivals, partnerships, retail activations, sponsorships, and brand-led experiences
- Translate brand strategy and business objectives into compelling, on-brand live experiences that drive awareness, trial, and loyalty
- Serve as the experiential subject-matter expert, setting standards and best practices for live activations across the organization
- Oversee end-to-end execution of multiple events at once including ideation, briefing, budgeting, and agency onboarding through on-site execution and post-event recaps
- Manage agencies, production partners, and vendors by providing clear briefs, KPIs, and expectations to ensure high-quality, on-brand execution
- Design and implement activation frameworks, playbooks, and toolkits that allow Surfside experiences to be replicated, localized, or scaled efficiently across markets
- Develop memorable, content-worthy activations that forge emotional consumer connections and drive organic social sharing
- Establish standardized processes for activation planning, approvals, execution, and reporting
- Partner closely with Brand Marketing, Sales, Trade Marketing, Partnerships, Legal/Compliance, and Finance to ensure experiential programs are aligned with broader business goals and act as a bridge between internal teams and external partners to deliver seamless execution
- Partner with Brand and Design teams for the look and feel of all experiential footprints to seamlessly convey all brand guidelines and current messaging
- Provide brand messaging and training to ambassadors that work the experiential events
- Own experiential measurement by defining KPIs, analyzing results, and capturing consumer insights to continuously improve activation strategy and execution
OysterLink helps hospitality teams hire in one place.
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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