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Zip

Events Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Exact $141,600.00
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Work Schedule

Standard Hours
Flexible
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Benefits

Start-up equity
Health Insurance
Vision Insurance
Dental Insurance
Catered meals
commuter benefit
team building events
Flexible PTO
Apple equipment
Home office budget
401k plan

Job Description

Zip is a dynamic and innovative technology company founded in 2020 with the mission of simplifying the complex process of buying software, services, and tools in enterprise environments. Operating within a $50 billion plus total addressable market (TAM), Zip has rapidly established itself as a leader in the procurement platform category, delivering a consumer-grade user experience that transforms how businesses manage spend. The company is trusted by leading global enterprises like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential to oversee billions of dollars in spend. With a valuation of $2.2 billion and $370 million in funding from top-tier investors including Y... Show More

Job Requirements

  • Bachelor's degree or equivalent experience
  • 4+ years of relevant event marketing experience
  • Proven track record in managing high-volume event programs including trade shows and 1:1 meeting programs
  • Strong project management skills with exceptional attention to detail
  • Experience with budget management and vendor negotiations
  • Ability to analyze data and use metrics to improve event outcomes
  • Excellent communication and interpersonal skills
  • Experience with event management in B2B environments
  • Ability to work collaboratively across multiple teams
  • Willingness to travel as necessary

Job Qualifications

  • 4+ years experience in event marketing
  • Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs
  • Exceptional attention to detail and organizational skills
  • the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment
  • A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations
  • Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues
  • A creative with a passion for experiential activations and audience engagement
  • Excellent written and verbal communication skills - including copywriting
  • Experience in event management (third party, sponsored trade shows and events)
  • preferably at a B2B company

Job Duties

  • Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence
  • Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events
  • Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution
  • Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings
  • Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement
  • Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience
  • Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation
  • Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics-including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced-to determine and prove event ROI
  • Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
  • Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location