Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Exact $141,600.00
Work Schedule
Standard Hours
Flexible
Benefits
Start-up equity
Health Insurance
Vision Insurance
Dental Insurance
Catered lunches
commuter benefit
team building events
Flexible PTO
Apple equipment
Home office budget
401k plan
Job Description
Zip is a pioneering company revolutionizing the procurement landscape for businesses worldwide. Founded in 2020, Zip was designed to tackle the complexity and inefficiencies that enterprises face while purchasing software, services, and tools essential to their operations. Unlike traditional procurement methods that are often cumbersome and outdated, Zip offers a purpose-built platform providing a simple, consumer-grade user experience that is transforming the way organizations manage their spending. The procurement market that Zip targets exceeds $50 billion, and its solutions have rapidly become the leading choice within this industry. With impressive clients including OpenAI, Snowflake, Anthropic, Coinbase, and Prudential, Zip manages... Show More
Job Requirements
- Bachelor’s degree or equivalent experience in marketing or related field
- Minimum 4 years of professional experience in event marketing or related roles
- Proven success in managing high-volume sponsored event programs
- Strong project management skills and ability to handle multiple events simultaneously
- Experience with CRM and marketing automation tools such as Salesforce and Marketo
- Excellent communication, organizational, and negotiation skills
- Ability to travel as required to manage on-site event execution
- Comfortable working in a fast-paced, dynamic, and collaborative environment
- Knowledge of B2B marketing and event trends
Job Qualifications
- 4+ years experience in event marketing
- Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs
- Exceptional attention to detail and organizational skills
- the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment
- A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations
- Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues
- A creative with a passion for experiential activations and audience engagement
- Excellent written and verbal communication skills including copywriting
- Experience in event management (third party, sponsored trade shows and events)
- preferably at a B2B company
Job Duties
- Support the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence
- Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events
- Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution
- Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings
- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement
- Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience
- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation
- Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced-to determine and prove event ROI
- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
- Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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