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GE Appliances

Event & Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $64,000.00 - $159,900.00
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Work Schedule

Flexible
Weekend Shifts
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Flexible work arrangements
Retirement Plan
Employee Discounts
Career development opportunities

Job Description

GE Appliances, a Haier company, is a leading appliance manufacturer renowned for its commitment to innovation, quality, and customer satisfaction. As one of the fastest-growing appliance companies in the United States, GE Appliances is driven by a team of creators, thinkers, and makers who believe in continuous improvement and the power of collaboration. The company’s philosophy centers around three key commitments: coming together, always looking for a better way, and creating possibilities. These commitments reflect in how GE Appliances approaches business, innovation, community service, and employee engagement. Based in Stamford, CT, the brand offers a unique combination of state-of-the-art manufacturing... Show More

Job Requirements

  • bachelor's degree in marketing, communications, event management, or a related field
  • minimum of 3 years of experience in event planning and marketing
  • proficiency in retail marketing and social media platforms
  • excellent project management and budgeting skills
  • strong communication and interpersonal abilities
  • must be able to work flexible hours including nights and weekends
  • physically able to stand for long periods
  • self-motivated with strong organizational skills
  • ability to multitask and prioritize in a fast-paced environment
  • professional demeanor when interacting with diverse audiences

Job Qualifications

  • bachelor's degree in marketing, communications, event management, or a related field
  • 3+ years of experience in event planning and marketing
  • strong project management skills with the ability to meet deadlines and manage budgets
  • proficiency in retail marketing tools and platforms such as Shopify, social media management tools, email marketing software like Mailchimp, and analytics platforms
  • excellent written and verbal communication skills
  • creative thinker with strong attention to detail
  • ability to work independently and as part of a team in a fast-paced environment
  • familiarity with CRM systems and event registration platforms is a plus
  • digital and social savvy with understanding of Facebook, Instagram, and Twitter
  • must be able to communicate and interact professionally with all levels of guests including internal staff, sales teams, customers, and consumers
  • must be organized and self-motivated
  • ability to multitask and prioritize in an ever-fluctuating environment
  • exhibit a friendly, helpful, and courteous manner when dealing with customers
  • able to stand for extended periods of time frequently

Job Duties

  • plan, coordinate, and execute a wide range of events and experiences including conferences, training, product launches, tours and company-sponsored activities
  • develop event concepts, themes, and timelines in alignment with organizational goals
  • negotiate and manage vendor contracts, venues, catering, and other event-related services
  • oversee event budgets, ensuring cost-effectiveness while maintaining quality
  • coordinate event logistics including registration, attendee communications, and on-site management and set up
  • analyze event performance and provide post-event reports with insights and recommendations
  • develop and implement a comprehensive marketing strategy to promote events and increase brand awareness
  • create compelling marketing materials including social media content, email campaigns, press releases, and promotional collateral
  • collaborate with internal graphic designers, content creators, and other stakeholders to produce high-quality assets
  • manage social media channels and monitor engagement metrics
  • conduct market research to identify target audiences and refine event marketing efforts
  • measure and analyze the success of marketing campaigns making data-driven decisions to optimize performance
  • work closely with cross-functional teams to align events and marketing efforts with company objectives
  • build and maintain strong relationships with clients, sponsors, and partners
  • lead a team of students, freelancers, or volunteers to ensure seamless execution of events

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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