Director Sales & Marketing Four Points by Sheraton Pleasanton
Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $98,000.00 - $110,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
performance bonuses
Professional Development
Employee Discounts
Job Description
Highgate is a renowned real estate investment and hospitality management company with over 30 years of experience and more than $15 billion of assets under management. With a diverse global portfolio that includes over 400 hotels across North America, Europe, the Caribbean, and Latin America, Highgate has established itself as a pioneer in the hospitality industry. The company excels in managing bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, emphasizing modern programming and digital capabilities.
Known for its innovative approach and strategic expertise, Highgate offers comprehensive guidance throughout all stages of the property cycle, including planning, development, reca... Show More
Known for its innovative approach and strategic expertise, Highgate offers comprehensive guidance throughout all stages of the property cycle, including planning, development, reca... Show More
Job Requirements
- Bachelor’s degree preferred
- Minimum 3 years of sales leadership experience
- Prior hotel sales experience
- Experience communicating with ownership groups and asset management
- Proficiency with sales automation software (DELPHI) and property management systems
- Strong collaboration skills with revenue management teams
- Solid knowledge of all market segments and channels
- Excellent presentation and communication abilities
- Strong interpersonal and team leadership skills
- Proficiency in MS Office applications
- Ability to multitask and prioritize work effectively
Job Qualifications
- Bachelor’s degree preferred in marketing
- At least 3 years’ experience as a sales leader, with prior hotel sales experience
- Experience dealing with/communicating with ownership groups and asset management
- Proficient in managing/using sales automation (DELPHI) and PMS systems
- Experience working collaboratively with revenue management
- Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each
- Excellent communication and presentation skills
- Strong interpersonal skills and ability to work in a team environment
- Ability to direct, lead, train, motivate and drive a direct sales team
- and develop a cooperative and competitive team spirit and winning attitude
- Must be proficient in MS Office including Word, Excel, and Power Point
- Must be able to multitask and prioritize departmental functions to meet deadlines
Job Duties
- Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient and catering
- Assess and react to market trends, market share and the competitive hotel environment
- Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives
- Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
- Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply
- Understand GEO source and ability to develop a plan to penetrate the primary markets
- Develop/implement key segment strategy and managing key accounts (both existing and target)
- Design effective sales deployment schemes and market assignments
- Develop sales goals designed to achieve budget and market share targets
- Manage group pace measurement and set sales production goals
- Manage sales activity and travel schedule
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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