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Bowlero Corp

Director of Special Events

Job Overview

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Compensation

Type:
Salary
Rate:
Range $133,000.00 - $152,000.00
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
Flexible work arrangements

Job Description

Lucky Strike Entertainment, formerly known as Bowlero Corp, is a leading location-based entertainment company with over 360 locations across North America. The company is renowned for delivering exceptional experiential offerings in bowling, amusements, water parks, and family entertainment centers. Additionally, Lucky Strike Entertainment owns the Professional Bowlers Association, the premier professional bowling league and a growing media property with millions of fans worldwide. This unique blend of entertainment experiences and media influences positions Lucky Strike as a major player in the industry, combining expert entertainment management with a passion for innovative guest engagement.

Lucky Strike Entertainment prides itself on ... Show More

Job Requirements

  • Bachelor’s degree in marketing, event management, business, or a related field
  • 7+ years of experience in national event marketing, experiential marketing, or special events within entertainment, hospitality, or lifestyle industries
  • Proven expertise in planning and executing large-scale events
  • Strong background in vendor negotiation, production logistics, and event budgeting
  • Ability to work cross-functionally with multiple stakeholders across the company including sales, food and beverage, and onsite operators, as well as external vendors
  • Excellent organizational and project management skills
  • Able to travel up to 60%

Job Qualifications

  • Strong background in vendor negotiation, production logistics, and event budgeting
  • Ability to work cross-functionally with multiple stakeholders across the company including sales, food and beverage, and onsite operators, as well as external vendors
  • Excellent organizational and project management skills
  • Bachelor’s degree in Marketing, Event Management, Business, or a related field
  • 7+ years of experience in national event marketing, experiential marketing, or special events within entertainment, hospitality, or lifestyle industries
  • Proven expertise in planning and executing large-scale events at scale
  • Experience working with influencers, media, and VIP guests to drive event visibility
  • Knowledge of digital marketing integration for event promotion

Job Duties

  • Develop and execute a comprehensive and scalable special events strategy and run of show templates to enhance brand presence
  • Lead the planning and execution of grand openings, brand collaborations, influencer activations, ranging from general admission family friendly events to exclusive VIP experiences
  • Ensure all events align with brand positioning, business objectives, and customer engagement goals
  • Travel to and attendance of events on an as-needed basis
  • Oversee event logistics, production, and execution to deliver seamless experiences
  • Identify and cultivate relationships with brand partners for high-value collaborations
  • Work with marketing, PR, and social media teams to amplify event visibility and earned media coverage
  • Oversee the development of influencer-driven events aligned with brand vision
  • Track and analyze event performance metrics to evaluate effectiveness, ROI, and areas for improvement
  • Continuously innovate event concepts, formats, and guest experiences

Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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