Spotlight Events

Director of Sales, Marketing, & Venues

Meridian, ID, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $90,000.00 - $110,000.00
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Work Schedule

Flexible
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Benefits

Employee ownership (ESOP)
Annual bonus
Career pathway
401(k) with company contribution
Paid Time Off
Medical insurance
Dental Insurance
vision coverage
Aflac Supplemental Insurance
Flexible work schedule

Job Description

Spotlight Events, Inc. is an employee-owned (ESOP) purpose-driven organization headquartered in Eagle, Idaho. With nearly three decades of experience in the competitive dance industry, Spotlight Events operates two flagship brands, Spotlight Dance Cup and LEAP National Dance Competition. These brands are well-recognized leaders in their field, producing approximately 90 events annually across more than 30 states and 50 cities nationwide. The organization is deeply committed to its mission of inspiring and celebrating young adults through the arts, emphasizing accountability, excellence, and growth in all facets of its operations. As it continues to expand its national footprint, Spotlight Events is actively... Show More

Job Requirements

  • Bachelor's degree or equivalent experience in business, marketing, or related field
  • Minimum 7 years of progressive experience in sales leadership, business development, or marketing
  • Proven track record of driving revenue growth and managing complex partnerships
  • Ability to travel extensively for regional and national events
  • Strong negotiation and contract management skills
  • Excellent communication and interpersonal skills
  • Ability to manage multiple priorities and lead cross-functional teams effectively
  • Physical ability to lift up to 40 pounds and work in varied event environments
  • Commitment to upholding company core values and culture
  • Willingness to attend mandatory training sessions in Eagle, Idaho, including travel and accommodation as provided
  • Authorization to work legally in the United States

Job Qualifications

  • Proven Director-level Sales leadership experience with consistent revenue growth
  • Demonstrated success integrating sales, marketing, and brand strategy into a unified growth engine
  • Strong venue negotiation, contract management, and partnership experience
  • 7+ years of experience in sales leadership, business development, marketing strategy, or related senior roles
  • Experience in performing arts, live events, or competitive industries strongly preferred
  • Exceptional leadership, communication, and executive-level presentation skills
  • Strategic, analytical thinker with strong operational follow-through
  • Comfortable representing the company publicly and traveling extensively

Job Duties

  • Lead and inspire the Sales, Venue, and Marketing functions with clear expectations, accountability, and performance standards
  • Oversee sales, client engagement, and marketing alignment to ensure a unified growth strategy
  • Develop leaders and specialists through coaching, performance metrics, and EOS-based accountability
  • Conduct ongoing market and competitive analysis to identify growth opportunities, emerging trends, and strategic positioning
  • Monitor and report on client acquisition, attrition, retention, engagement, and brand performance metrics
  • Translate data insights into actionable sales, marketing, and event strategies
  • Oversee the full venue lifecycle from sourcing and negotiation through contract execution
  • Secure favorable terms while mitigating risk and ensuring venues meet technical, financial, and client experience standards
  • Partner with Event Operations to align venue selection with production, marketing, and client expectations
  • Partner with executive leadership to develop and execute company-wide growth strategies
  • Identify target markets, high-value clients, and strategic expansion opportunities
  • Translate long-term strategy into measurable revenue, marketing, and operational initiatives
  • Own event revenue goal attainment in collaboration with Finance and Operations
  • Own the end-to-end client journey-from brand awareness and lead generation through post-event follow-up and retention
  • Ensure marketing initiatives directly support sales objectives, event registration, and client engagement
  • Oversee post-event feedback loops, client surveys, and proactive outreach to drive loyalty and improvement
  • Serve as a trusted advisor and partner to studios, venues, sponsors, and industry stakeholders
  • Oversee strategic marketing initiatives including digital campaigns, brand positioning, sponsorship promotion, and content strategy
  • Ensure marketing platforms (eCommerce, digital advertising, social, content, and analytics) support revenue goals
  • Approve and guide major marketing campaigns, promotions, and branded activations tied to events and growth initiatives
  • Ensure consistency in brand standards, messaging, and creative output across all channels
  • Represent Spotlight and LEAP at industry events, trade shows, conferences, and networking functions
  • Build strategic partnerships that expand market reach, brand visibility, and revenue opportunities
  • Proactively pursue expansion through new markets, partnerships, and brand growth initiatives
  • Track and evaluate revenue performance, market penetration, client acquisition, and marketing ROI
  • Provide leadership with clear reporting on sales effectiveness, marketing performance, and growth initiatives
  • Use data to refine strategies, optimize spend, and drive continuous improvement

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Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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