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Director of Marketing

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $118,000.00 - $160,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
401(k) Plan
Employee stock purchase plan
Life insurance
Group disability insurance
Travel Discounts
Adoption assistance
Paid parental leave
Health savings account
flexible spending accounts
Tuition Assistance
Pre-tax commuter benefits

Job Description

Marriott International is a globally recognized leader in the hospitality industry, known for its commitment to excellence, innovation, and superior guest experiences. Among its diverse portfolio of brands, W Hotels stands out as a lifestyle luxury brand that redefines the norms of luxury and offers an inspiring blend of unique design, cultural experiences, and exceptional service. Located at 1439 Chestnut Street, Philadelphia, Pennsylvania, the W Philadelphia hotel captures this spirit by delivering a cutting-edge lifestyle hotel experience. Marriott International takes pride in fostering a workplace that values diversity, inclusion, and the continuous development of its associates, offering extensive benefits and... Show More

Job Requirements

  • 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
  • 8-10 years experience in marketing or related professional area
  • demonstrated skills in supervising a team
  • knowledge of lifestyle marketing trends
  • strong written and verbal communication skills
  • proficiency in digital marketing tools and strategies
  • ability to manage multiple priorities and work collaboratively
  • willingness to work onsite in Philadelphia
  • bonus eligible
  • full-time availability

Job Qualifications

  • 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
  • 8-10 years experience in marketing or related professional area
  • demonstrated skills in supervising a team
  • 10 plus years experience in lifestyle marketing, fashion, music, design, or fitness preferred
  • progressive career growth and exceptional performance record
  • strong leadership and communication skills
  • experience developing and implementing marketing strategies
  • ability to manage budgets and vendor relationships

Job Duties

  • Develop the annual strategic marketing and PR plan, as well as the marketing budget
  • serve as a key leader on the hotel’s executive committee and drive brand and marketing culture
  • represent marketing and maintain connection to business and financial goals with ownership and leadership
  • manage marketing team where applicable
  • research competitors’ sales and marketing strategies to grow occupancy and market share
  • attend sales strategy meetings to provide marketing input
  • craft innovative marketing ideas and deployment strategies
  • serve as property marketing leader collaborating with general manager, ownership, sales, revenue, and event management
  • maintain performance by increasing revenues and controlling expenses
  • implement brand service strategy and build long-term customer relationships
  • interface with field marketing for regional and national promotions
  • own agency relationships for PR and social execution
  • set goals for direct reports and manage performance
  • develop regular programming calendars and initiatives
  • coordinate crisis communications
  • manage creative input, budgets, and production
  • connect with local and national PR teams
  • act as stakeholder to Americas Field Marketing for digital strategy
  • manage property content strategy
  • create digital identity across platforms
  • manage reputation review sites
  • serve as hotel authority on W Brand
  • develop and manage internal stakeholder relationships
  • develop strong community and public relations
  • understand customer needs and build loyalty
  • gain understanding of brand target customer and service expectations

Job Qualifications

Experience

Expert Level (7+ years)

Job Location