The Living Planet, Inc.

Director of Event Sales & Experiences

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Exact $90,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Employee Discounts
Life insurance

Job Description

Loveland Living Planet Aquarium (LLPA) is a premier aquarium located in Draper, Utah, dedicated to inspiring exploration, discovery, and education about Earth’s diverse ecosystems. Since its establishment in 1997, LLPA has become a leading destination for families, educators, and nature enthusiasts, showcasing over 4,000 animals across 650 species in exhibits representing environments such as kelp forests, coral reefs, Antarctic waters, and tropical rainforests. Accredited by the Association of Zoos and Aquariums since 2019, the aquarium stands as a respected institution in wildlife education and conservation. A recent and ongoing expansion aims to position LLPA as the largest aquarium in the... Show More

Job Requirements

  • Bachelor’s degree in business, hospitality, event management, or related field
  • 8-10 years of progressive experience in event sales, hospitality, or venue management
  • Proven experience generating $3M+ in annual event revenue
  • Strong financial acumen including pricing, forecasting, and contract negotiation skills
  • Deep understanding of event logistics, venue operations, and guest experience design
  • Excellent communication, organizational, and client relationship skills
  • Ability to lift and/or move up to 25 pounds frequently and up to 75 pounds occasionally
  • Ability to stand for long periods and operate vehicles as needed
  • Visual acuity including close, distance, peripheral vision, depth perception, and ability to adjust focus
  • Must be able to talk and hear regularly
  • Frequent use of hands and fingers to handle, reach, or manipulate objects or controls

Job Qualifications

  • Bachelor’s degree in business, hospitality, event management, or related field
  • 8-10 years of progressive leadership experience in event sales, hospitality, or venue management
  • Proven track record of generating $3M+ in annual event revenue
  • Strong financial acumen and experience with pricing, forecasting, and contract negotiation
  • Deep understanding of event logistics, venue operations, and guest experience design
  • Exceptional communication, organizational, and client relationship skills

Job Duties

  • Oversee pricing strategy, yield management, margin protection, and forecasting for all event revenue streams
  • Lead, coach, and support Event Sales Manager(s) and sales staff to achieve or exceed revenue targets
  • Drive new business development through corporate outreach, tourism networks, partnerships, and community engagement
  • Build and maintain relationships with key corporate, wedding, nonprofit, and repeat clients
  • Act as the primary liaison with the Food & Beverage partner to align menu offerings, service execution, and financial objectives
  • Collaborate with Marketing to promote LLPA’s venues, offerings, and signature events
  • Represent LLPA at trade shows, tourism organizations, and industry events
  • Oversee event operations and ensure flawless execution of all LLPA events, from planning through post-event review
  • Uphold LLPA brand, safety, service, and budget standards across all event types
  • Lead post-event evaluations and continuous improvement initiatives
  • Coordinate with Facilities, Security, Custodial, AV, and other internal teams to ensure operational readiness
  • Maintain superior guest service standards and consistently high client satisfaction outcomes
  • Build, develop, and retain a high-performing sales and operations team
  • Implement training programs, mentorship, and incentive systems to improve performance and productivity
  • Foster cross-departmental collaboration and ensure accountability through KPI tracking and performance reviews
  • Create a culture of excellence, innovation, and proactive problem-solving

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Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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