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Director of Event Sales & Experiences

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $65,900.00 - $91,600.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
wellness programs

Job Description

Loveland Living Planet Aquarium (LLPA) is a premier educational and entertainment institution dedicated to inspiring people to explore and learn about Earth’s diverse ecosystems. Established in 1997, the Aquarium has continually grown in stature and influence, welcoming over ten million visitors since opening its state-of-the-art facility in Draper in 2014. LLPA is home to more than 4,000 animals representing 650 species, showcasing ecosystems from kelp forests and coral reefs to deep ocean and Antarctic waters, as well as South American rainforests and Utah’s native waterways. This respected institution has earned accreditation from the Association of Zoos and Aquariums (AZA) since... Show More

Job Requirements

  • Bachelor’s degree in business, hospitality, event management, or related field
  • 8-10 years of progressive leadership experience in event sales, hospitality, or venue management
  • Proven track record of generating $3M+ in annual event revenue
  • Strong financial acumen and experience with pricing, forecasting, and contract negotiation
  • Deep understanding of event logistics, venue operations, and guest experience design
  • Exceptional communication, organizational, and client relationship skills

Job Qualifications

  • Bachelor’s degree in business, hospitality, event management, or related field (Master’s preferred)
  • 8-10 years of progressive leadership experience in event sales, hospitality, or venue management
  • Proven track record of generating $3M+ in annual event revenue
  • Strong financial acumen and experience with pricing, forecasting, and contract negotiation
  • Deep understanding of event logistics, venue operations, and guest experience design
  • Exceptional communication, organizational, and client relationship skills

Job Duties

  • Oversee pricing strategy, yield management, margin protection, and forecasting for all event revenue streams
  • Lead, coach, and support Event Sales Manager(s) and sales staff to achieve or exceed revenue targets
  • Drive new business development through corporate outreach, tourism networks, partnerships, and community engagement
  • Build and maintain relationships with key corporate, wedding, nonprofit, and repeat clients
  • Act as the primary liaison with the Food & Beverage partner to align menu offerings, service execution, and financial objectives
  • Collaborate with Marketing to promote LLPA’s venues, offerings, and signature events
  • Represent LLPA at trade shows, tourism organizations, and industry events
  • Oversee event operations and ensure flawless execution of all LLPA events, from planning through post-event review
  • Uphold LLPA brand, safety, service, and budget standards across all event types
  • Lead post-event evaluations and continuous improvement initiatives
  • Coordinate with Facilities, Security, Custodial, AV, and other internal teams to ensure operational readiness
  • Maintain superior guest service standards and consistently high client satisfaction outcomes
  • Build, develop, and retain a high-performing sales and operations team
  • Implement training programs, mentorship, and incentive systems to improve performance and productivity
  • Foster cross-departmental collaboration and ensure accountability through KPI tracking and performance reviews
  • Create a culture of excellence, innovation, and proactive problem-solving

Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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