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Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Benefits
Annual allotment of free hotel stays
Flexible work schedule
wellness initiatives
paid family leave
Paid Time Off
Medical insurance
Dental Insurance
Vision Insurance
401K with company match
Job Description
Hyatt is a globally recognized hospitality company known for its commitment to exceptional guest experiences and a strong culture of care. Since its founding in 1957, Hyatt has grown into one of the fastest growing and most respected brands in the industry, with a portfolio encompassing a diverse range of hotels, resorts, and residences worldwide. The company prides itself on fostering a culture of belonging, empathy, inclusion, and respect where colleagues are valued and career growth is actively promoted. Hyatt’s culture is centered around the belief that caring for its people directly influences guest satisfaction and business success, earning Hyatt... Show More
Job Requirements
- Bachelor's degree in marketing, business, or related field
- Minimum 8 years of experience in brand management or strategy
- Proven leadership skills managing cross-functional teams
- Strong analytical and strategic thinking abilities
- Excellent communication and presentation skills
- Ability to work collaboratively with diverse stakeholders
- Experience in hospitality or lifestyle brands preferred
- Familiarity with loyalty programs such as World of Hyatt preferred
- Knowledge of digital marketing and multi-channel campaign execution
- Experience in budget planning and management
- Willingness to travel occasionally
Job Qualifications
- Significant experience in brand positioning, identity, and strategy development
- Proven ability to lead integrated brand strategies spanning marketing, guest experience, and operations
- Demonstrated success translating brand strategy into impactful marketing and consistent guest experiences
- Experience linking brand strategy to commercial outcomes including awareness, satisfaction, and revenue
- Strong cross-functional collaboration skills
- Experience managing photoshoot planning and production
- Ability to turn insights and data into actionable brand and marketing strategies
- Experience working in a global, matrixed organization
- Expertise in budget management and investment prioritization
- Experience leading and developing teams
Job Duties
- Partner with the VP, Global Brand Strategy to shape and refine brand positioning and strategic direction
- Support development of annual brand plans aligned to portfolio and business goals
- Drive brand evolution initiatives informed by guest insights and market trends
- Partner with Consumer Insights and Analytics to translate data into actionable strategy
- Manage brand strategy budgets and allocation
- Own and steward brand identity systems including visual, verbal, and experiential expression
- Define brand narrative, messaging frameworks, and storytelling principles
- Establish creative direction across campaigns and brand storytelling
- Guide photoshoot strategy and on-set brand guidance
- Ensure consistency in brand expression across channels and touchpoints
- Guide global brand marketing strategy and integrated execution
- Ensure marketing plans align with brand positioning and guest experience objectives
- Provide brand lens into audience strategy, channel planning, and activation
- Define and lead translation of brand strategy into end-to-end guest experience
- Guide operationalization of brand strategy through design and brand standards
- Ensure consistent and differentiated guest journey across touchpoints
- Establish and monitor metrics to evaluate brand experience delivery
- Lead and develop team members for effective brand strategy execution
- Oversee brand enablement across hotel openings, conversions, and repositioning
- Develop scalable tools, playbooks, and brand immersion programs
- Guide regional teams and property leaders on brand delivery
- Support alignment of owners and operators with brand standards and expectations
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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