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Director, Brand Strategy, Burger King, US&C
Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Paid parental leave
telemedicine
Mental wellness support
Retirement Plan
Job Description
Restaurant Brands International Inc. (RBI) is a leading global quick service restaurant company with a significant presence spanning over 32,000 restaurants across more than 120 countries and territories. With nearly 45 billion dollars in annual system-wide sales, RBI is home to some of the most iconic and beloved quick service restaurant brands in the world, including TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Each of these brands operates independently but benefits from the global reach, scale, and shared best practices under RBI's ownership. Founded on a commitment to sustainable outcomes through its Restaurant Brands for Good framework, RBI focuses... Show More
Job Requirements
- University degree in business, marketing, finance, or related field
- MBA preferred
- Minimum 7 years marketing experience in CPG, food service, or related field
- Proven project management experience
- Advanced Excel and PowerPoint skills
- Strong communication and interpersonal skills
- Ability to work onsite in Miami, FL five days a week
- Ability to manage multiple projects under tight deadlines
- Solution-oriented mindset
- Ability to prepare and deliver formal presentations
- Ability to maintain professional relationships across multiple stakeholders
Job Qualifications
- University degree in business, marketing, finance, or related field
- MBA preferred
- 7+ years of marketing experience in CPG, food service, or related field with passion and knowledge of or interest in the QSR industry
- Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills
- Strong business acumen with a high sense of curiosity
- Advanced skill level using Excel and PowerPoint
- Strong teamwork, communication, and interpersonal skills
- Ability to interact cross functionally, communicate effectively, and lead teams towards a common goal
- Highly organized and motivated with a desire to outperform
- Ability to work and thrive in a fast-paced and deadline-driven environment
- Solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions
- Excellent oral and written skills including formal presentation experience and ability to prepare and present development presentations
- Ability to interface and maintain excellent professional relationships with franchise partners, food vendors/manufacturers, and internal teams
Job Duties
- Complete regular analysis of industry, competitive QSR outlets and consumer trends and activities
- Build the annual brand plan strategy and consumer-facing campaign calendar that help optimize sales, traffic and brand health objectives
- Work with the brand team to map the product pipeline and outline product launch timings and associated creative campaigns
- Collaborate with various cross-functional departments such as brand marketing, analytics, operations and media to optimize product offerings and campaigns during a specific time on the annual planning calendar
- Act as a liaison between brand team and supply chain partners to ensure that promotional products are available and ready to be supplied when the calendar is built
- Prepare briefings for Marketing Communications for any new product/promotional launches
- Create executive presentations for strategic projects in a logical and well-thought-out manner
- Ensure projects are completed on time and within budget
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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