Job Overview
Employment Type
Full-time
Work Schedule
Weekend Shifts
Benefits
Exciting work environment with professional hockey and live entertainment
Opportunity to make a direct impact on team and arena success
Professional growth within sports and entertainment marketing
Job Description
Block22 companies are experts in the art of hospitality, dedicated to creating memorable experiences for their guests. Situated in the heart of downtown Boise, Block22 serves as a premier destination that offers experiences beyond the ordinary. The company encompasses a variety of entertainment venues and events, including the Idaho Steelheads hockey team, the Idaho Central Arena, and the exhilarating Front Street Fights. Their commitment to delivering exceptional service and engaging entertainment makes them a standout in the hospitality and live entertainment industry. Block22 prides itself on fostering community spirit and bringing people together through sports and live events that resonate... Show More
Job Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- 1-4 years of professional experience in digital marketing, preferably in sports, entertainment, or live events
- Strong proficiency in social media management, digital advertising platforms, CRM/email systems, and website CMS
- Graphic design and video editing skills a plus
- Familiarity with sports business operations a plus
- Excellent written and verbal communication skills
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment
- Willingness to work evenings, weekends, and game days as required
- Ability to move or manipulate up to 25 lbs
- This is an in-person position
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- 1-4 years of professional experience in digital marketing, preferably in sports, entertainment, or live events
- Strong proficiency in social media management, digital advertising platforms, CRM/email systems, and website CMS
- Graphic design and video editing skills (Adobe Creative Suite, Canva, or similar) a plus
- Familiarity with sports business operations (ticketing, sponsorship, fan engagement) a plus
- Excellent written and verbal communication skills
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment
- Willingness to work evenings, weekends, and game days as required
Job Duties
- Develop and execute integrated digital marketing campaigns to increase ticket sales, group sales, and arena event attendance
- Manage digital advertising (Google, Meta, retargeting, StellarAlgo, etc.) with a focus on ROI and data-driven optimization
- Collaborate with ticketing and sponsorship departments to support sales initiatives with targeted digital promotions
- Lead the team’s social media strategy across platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn)
- Live-post and create real-time content during home games and select arena events
- Monitor trends and fan sentiment to grow audience engagement and reach
- Oversee team and arena websites, ensuring accurate information, optimized UX, and engaging content
- Manage CRM and email marketing campaigns, including newsletters, ticket offers, event announcements, and fan engagement series
- Analyze performance metrics to refine campaigns and maximize conversions
- Track and report KPIs across digital channels (traffic, engagement, conversions, revenue impact)
- Provide regular performance dashboards to leadership and recommendations for improvement
- Maintain knowledge of industry trends, competitor strategies, and emerging digital platforms
- Collaborate with external promoters to digitally market concerts, shows, and other arena events
- Assist in sponsor activations and branded content campaigns
- Support community engagement programs and fan experience initiatives through digital platforms
- Perform other job-related duties as assigned
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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