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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $40,500.00 - $53,700.00
Work Schedule
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee wellness programs
Professional development opportunities
Equal employment opportunity
Job Description
NASCAR is a premier motorsports organization known globally for its thrilling races and deep-rooted connection to racing enthusiasts. Headquartered in Charlotte, North Carolina, NASCAR is dedicated to fostering a community of passionate individuals united through their love for the sport and a common goal of growing its fanbase and cultural impact. As a leading entity in the sports and entertainment industry, NASCAR continually seeks to innovate its ways of engaging with fans, leveraging the latest trends in digital media and social platforms to keep the sport relevant in today’s fast-paced, digital-first world. The company's dynamic work culture encourages creativity, collaboration,... Show More
Job Requirements
- Bachelor's degree from a four-year college or university in communications marketing or a related field
- Minimum of three years related experience or training or equivalent combination of education and experience
- Proficient in company-provided hardware and software including Microsoft Office Suite
- Working knowledge of Adobe editing software
- Valid driver's license
- Ability to work nights and weekends during race season
Job Qualifications
- Bachelor's degree from a four-year college or university in Communications Marketing or a related field
- Minimum of three years related experience and or training or equivalent combination of education and experience
- Proficient in company-provided hardware and software including Microsoft Office Suite
- Working knowledge of Adobe editing software
- Valid driver's license
- Possess a strong pulse on social trends and know how to take racing moments and make them resonate with a broader audience
- Strong understanding of social media culture trends and platform best practices
- Excellent writing skills and an eye for tone timing and brand voice
- Highly organized with attention to detail especially around tagging analytics and reporting accuracy
- Passion for social media storytelling trends and culture
- Ability to work nights and weekends during race season
Job Duties
- Maintain and update daily and weekly content calendars across @NASCAR platforms
- Schedule and publish content ensuring accuracy in copy tagging and platform best practices
- Support the Brand Social team with campaign coordination tentpole planning and weekly content execution
- Monitor fan conversations comments and trends across NASCAR's social platforms
- Engage with fans in real time responding thoughtfully surfacing opportunities and helping shape NASCAR's voice in the conversation
- Actively identify and share emerging social trends formats and cultural moments that can be applied to NASCAR in authentic ways
- Support live coverage and engagement during race weekends and major events
- Tag content across @NASCAR in analytics platforms to ensure accurate data tracking and performance measurement
- Partner with Analytics and Insights teams to evaluate performance uncover trends and identify what's driving engagement and reach
- Use learnings to help inform content strategy and optimize future publishing decisions
- Support content coordination and scheduling for the O'Reilly Auto Parts and maintain documentation and publishing workflows to maintain organization and efficiencies
- Travel 20 percent including weekends
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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