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Community Partnerships & Branding Specialist

Lakeland, FL, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Hourly
Rate:
Range $15.00 - $24.00
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Work Schedule

Standard Hours
Weekend Shifts
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Benefits

Medical insurance
Dental Insurance
Vision Insurance
Paid Time Off
Paid holidays
401(k) retirement plan
Profit sharing
Pay for performance incentive
Tuition Reimbursement
Time off for community service

Job Description

Publix Employees Federal Credit Union (PEFCU) was established over 60 years ago with a mission to provide lasting financial services and value to Publix Super Markets, Inc. employees and their families. As a member-focused financial institution, PEFCU has grown and evolved over the decades, becoming a trusted partner in the financial wellness of the Publix community. The credit union prides itself on a culture rooted in core values such as Caring, Inclusive, Transparent, Innovative, and Accountable, fostering an environment where associates feel both valued and empowered to contribute meaningfully. PEFCU is committed to continuous improvement, driven by associate feedback and... Show More

Job Requirements

  • Bachelor's degree in marketing, communications, public relations, business, or a related field or equivalent work experience
  • at least 2-3 years of experience in community relations, marketing, or branding, with a focus on nonprofit or corporate partnerships preferred
  • proven experience in event planning, coordination, and execution, with the ability to manage multiple projects simultaneously
  • experience with social media platforms and content creation, with a focus on community engagement and brand visibility
  • strong written and verbal communication skills, with the ability to create compelling content for diverse audiences
  • exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively
  • proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn) and tools for content creation and analytics (e.g., Canva, Hootsuite, or similar)
  • ability to think strategically and creatively, with a proactive approach to problem-solving
  • strong interpersonal and relationship-building skills, with the ability to collaborate effectively with internal teams and external partners
  • willingness to travel locally and occasionally work evenings or weekends for events

Job Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field or equivalent work experience
  • at least 2-3 years of experience in community relations, marketing, or branding, with a focus on nonprofit or corporate partnerships preferred
  • proven experience in event planning, coordination, and execution, with the ability to manage multiple projects simultaneously
  • experience with social media platforms and content creation, with a focus on community engagement and brand visibility
  • strong written and verbal communication skills, with the ability to create compelling content for diverse audiences
  • exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively
  • proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn) and tools for content creation and analytics (e.g., Canva, Hootsuite, or similar)
  • ability to think strategically and creatively, with a proactive approach to problem-solving
  • strong interpersonal and relationship-building skills, with the ability to collaborate effectively with internal teams and external partners
  • willingness to travel locally and occasionally work evenings or weekends for events

Job Duties

  • Collaborate with marketing and leadership teams to develop and execute community partnership strategies
  • create and design both internal and member-facing materials that highlight PEFCU's community impact
  • track and report on the impact of community initiatives, providing insights to guide future efforts
  • maintain and grow relationships with existing community partners such as the YMCA, Lakeland Tigers, and United Way, ensuring strong and mutually beneficial collaborations
  • research and recommend potential new partnerships that align with PEFCU's values and goals
  • coordinate employee volunteer efforts, ensuring active participation in community initiatives
  • monitor trends and best practices in community engagement and branding to keep PEFCU's strategies innovative and effective
  • serve as the primary liaison between PEFCU and event organizers for logistics, sponsorships, and representation
  • manage event budgets, ensuring efficient use of resources while achieving desired outcomes
  • manage PEFCU's donation process, ensuring all contributions align with our philanthropic strategy
  • oversee the development and distribution of press releases and media outreach related to community efforts
  • build and maintain a content calendar for social media and internal communications that highlights PEFCU's community involvement
  • work closely with other departments to align community efforts with broader organizational goals and initiatives
  • assist in preparing and managing budgets for community events, donations, and branding initiatives
  • serve as a point of contact for internal stakeholders to ensure alignment and timely updates on community partnerships and branding activities
  • oversee logistical details for events, including vendor management, on-site coordination, and post-event evaluations
  • maintain an organized repository of branding materials, community partnership records, and event documentation for future reference
  • support training for staff members involved in community events to ensure consistent messaging and representation
  • monitor emerging trends in community engagement and branding, recommending adjustments to PEFCU's strategies to maintain a competitive edge
  • gather feedback from community partners and event participants to continuously improve PEFCU's initiatives

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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