Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $56,928.00 - $66,179.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life insurance
Retirement Plan
free health clinic
Paid Time Off
Job Description
Harnett County Library, located in Lillington, NC, is a vital community resource committed to providing accessible information and enriching cultural experiences to residents. As part of the local government infrastructure, the library is dedicated to fostering lifelong learning, literacy, and community engagement through various programs and services for all age groups. The library system supports diverse community needs by offering a vast collection of books, digital resources, educational workshops, and community events in an inviting and inclusive environment. Recognized for its commitment to innovation and public service, Harnett County Library plays a crucial role in enhancing the quality of life... Show More
Job Requirements
- Bachelor's degree in marketing, communications, public relations or related field
- Proven experience in digital communications including social media channels, marketing, web content development, and graphic design software
- Possession of a valid North Carolina driver's license
Job Qualifications
- Bachelor's degree in marketing, communications, public relations or related field
- Proven experience in digital communications including social media channels, marketing, web content development, and graphic design software
- Excellent communication skills both written and verbal
- Strong organizational skills and time management abilities
- Ability to work independently and as part of a team
- Ability to work with diverse age groups, cultural backgrounds, and abilities
- Proficient in technology and software applications such as databases, Microsoft Office, social media platforms, and graphic design tools
- Knowledge of public library operations and library science practices
- Skill in providing customer service
- Ability to establish and maintain effective working relationships with employees, volunteers, officials, and the public
Job Duties
- Builds and maintains positive relationships with community organizations, local businesses, schools, civic groups and other stakeholders to promote the library's programs, services, and volunteer opportunities
- Develops and implements community engagement strategies that align with the library's mission, vision, and strategic goals
- Collaborates with library staff to create engaging promotional materials, such as flyers, posters, brochures, social media posts, and newsletters, to increase awareness of library services and events
- Provides assistance and support to community members in navigating library resources and services, including information on programs, collections, and technology
- Collects, analyzes, and reports data on community engagement and volunteer program efforts to assess effectiveness and identify improvement areas
- Stays up-to-date with current trends and best practices in community engagement, diversity, equity, and inclusion to guide library initiatives
- Represents the library at community events, festivals, meetings, and forums to promote the library's mission and build stakeholder relationships
- Develops and manages volunteer and community involvement programs including recruiting, training, and supervising volunteers
- Develops and implements marketing plans and strategies to promote library services, programs, and events
- Creates and distributes promotional materials for newsletters, social media platforms, press releases, and community bulletin boards
- Ensures consistent application of the library's brand identity across all marketing materials
- Establishes metrics and evaluation tools to assess impact and effectiveness of engagement activities
- Prepares regular reports on marketing performance including engagement data and website traffic
- Stays informed on community needs, demographics, and trends to identify opportunities for library involvement
- Drives and operates a vehicle as needed
- Performs all related duties as required
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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