
Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $107,682.00 - $137,426.00
Work Schedule
Standard Hours
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Flexible spending account
Employee assistance program
Job Description
The City of Modesto, located in the heart of California's Central Valley, is a vibrant and diverse community known for its rich cultural heritage and commitment to civic engagement. As a dynamic local government entity, the City of Modesto is dedicated to providing exceptional services that enhance the quality of life for its residents and foster economic growth and sustainability. The City operates a broad range of departments and programs designed to serve the public with transparency, efficiency, and responsiveness, emphasizing strong community relations and proactive communication. The City Manager's Office is at the forefront of these efforts, playing a... Show More
Job Requirements
- possession of or ability to obtain a valid California driver's license
- any combination of experience and training that would provide the required knowledge and abilities
- knowledge of principles and practices of public relations, media, marketing, and advertising
- knowledge of public information and community relations program development and implementation
- knowledge of effective methods for preparing and presenting facts and information to the public and media
- knowledge of writing and editing techniques for various audiences
- knowledge of research and problem-solving techniques
- knowledge of pertinent federal, state, and local laws, codes, rules, and regulations
- ability to perform professional public information duties to promote and market city services and programs
- ability to interpret and explain complex information clearly
- ability to operate office equipment including computers and publishing software
- ability to communicate effectively, both orally and in writing
- ability to establish and maintain effective working relationships
- willingness to perform duties with discretion and professionalism
Job Qualifications
- equivalent to a bachelor's degree from an accredited college or university with major coursework in public relations, communications, journalism, or a related field
- three years of increasingly responsible experience in the development and execution of a public relations, communications, or marketing program
- experience in public sector communications is desirable
- proficiency in office software including word processing, spreadsheets, databases, and desktop publishing programs such as Canva, Adobe InDesign, Photoshop, Illustrator
- strong written and oral communication skills
- ability to write, edit, design, and photograph
- ability to exercise independent judgment and manage multiple deadlines
- effective interpersonal skills to establish and maintain effective working relationships
Job Duties
- support the city's communications through community engagement, outreach, marketing, public information, social media, and media communications in alignment with city branding guidelines
- respond to inquiries and requests for information from the media, government agencies, city staff, and members of the public
- develop, write, edit, design, and produce various communication materials including newsletters, brochures, fact sheets, press releases, articles, multi-media presentations, correspondence, reports, speeches, and special publications
- assist in managing the city's social media platforms by creating, scheduling, and publishing content
- monitor social media channels, respond to inquiries, and track social media performance metrics
- oversee and administer the preparation, publication, and distribution of internal and external newsletters, public service announcements, monthly utility bill inserts, annual reports, and other communications
- confer with departments on initiatives, programs, and projects, providing guidance on strategic communication planning and implementation
- assist in major press events, media management, and public outreach for city events and issues
- serve as the city's public information officer in the absence of the public relations and legislative affairs manager during emergencies
- assist in managing the content of the city's website ensuring alignment with branding guidelines, accuracy, quality, and ADA compliance
- solicit bids and recommend vendors for communications materials and marketing opportunities in accordance with budget
- plan, coordinate, and produce videos for communications projects including script writing, content development, and production
- collaborate with staff to identify and seek co-sponsorship community outreach opportunities
- ensure sensitive and controversial matters are managed discreetly and professionally
- build and maintain positive working relationships with coworkers, other city employees, and the public
- observe and maintain a safe working environment in compliance with safety programs and procedures
- perform related duties as assigned
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location

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