Brand Educator: Baton Rouge, LA

Job Overview

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Employment Type

Temporary
Part-time
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Compensation

Type:
Hourly
Rate:
Range $16.00 - $23.00
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Work Schedule

Flexible
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Benefits

Flexible Schedule
Training and Development
Professional experience
Company Discounts
Event exposure
supportive work environment

Job Description

MKTG is a leading marketing agency that specializes in experiential marketing and brand activation events. They partner with top-tier clients such as Diageo, a global leader in beverage alcohol, to deliver unparalleled consumer experiences that drive brand recognition and loyalty. MKTG's team is dedicated to designing and executing dynamic marketing campaigns that uniquely engage audiences through personal interactions, tastings, and educational activities. As a trusted partner of Diageo, MKTG focuses on providing opportunities for Brand Educators to showcase and embody the spirit of leading brands through innovative and personalized sampling experiences. The agency emphasizes training, brand knowledge, and consumer engagement... Show More

Job Requirements

  • able to stand/walk for extended periods of time
  • able to carry heavy trays, boxes, objects
  • able to maintain a pleasant disposition under stress
  • satisfy consumer appeal and client marketing requirements
  • approachable and able to engage consumers
  • reliable and punctual
  • ability to complete required online training
  • adherence to company policies and procedures

Job Qualifications

  • outgoing brand knowledge and personification of the brand
  • engaging personality with ability to build trust and relate to consumers
  • ability to complete training and pass brand knowledge exams
  • capacity to deliver a compelling two to three minute final presentation
  • good communication and interpersonal skills
  • ability to work occasional flexible hours
  • professional demeanor and appearance

Job Duties

  • actively engage and educate consumers at the point of experience, purchase and consumption
  • humanize the brands and build trust of consumers through education
  • lead consumers through a sampling journey of featured product where legal and within local legal limitations and as per policy
  • regularly complete digital training for market brand and programs as directed
  • adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • distribute Diageo premiums to consumers
  • follow responsible server guidelines and report guideline violations
  • pre-merchandise accounts with Diageo point-of-sale
  • pay for bar spend or product via company issued debit card
  • pick up or accept delivery of promotional materials from Event Team
  • ensure proper care and return of company property
  • complete post-event recap in MKTG reporting website
  • take digital event photos and contribute to markets social media account
  • understand how Diageo brand differs from competitors and report on competitive activity in market
  • maintain appropriate appearance for consumer engagement
  • follow company policy and procedures

Job Qualifications

Experience

Entry Level (1-2 years)

Job Location

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