Job Overview
Employment Type
Full-time
Work Schedule
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto and tech stipend
In-person training
Opportunity for bonus and recognition
Training and Career Development with Advantage
Opportunity to represent innovative and fast-growing brands
Opportunity for professional development and career advancement within Anheuser-Busch
Job Description
Anheuser-Busch is a world-renowned company recognized globally for its passion, innovation, and commitment to quality in the beverage industry. As a leader in brewing and beverage production, Anheuser-Busch has built a legacy of excellence and continues to drive growth through groundbreaking ideas and an innovative company culture. This global giant is dedicated to providing exceptional experiences for consumers and cultivating strong relationships with partners and key accounts, contributing to its status as a top choice in the industry.
We are currently seeking a dynamic and strategic Brand Activation Manager to join the Anheuser-Busch family and champion the NTRL bra... Show More
We are currently seeking a dynamic and strategic Brand Activation Manager to join the Anheuser-Busch family and champion the NTRL bra... Show More
Job Requirements
- Must be of legal drinking age (21 plus)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40 plus hours per week including nights and weekends
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- live in the market for full duration of the program
Job Qualifications
- Must be of legal drinking age (21 plus)
- 2 years of beverage company and/or distributor experience
- must have access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesalers and accounts, brand sampling preferred
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution while ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
- maintain knowledge of local nightlife/events and local alcohol beverage laws
- assist in analysis of sales and market/territory data for consultation or correction for under-performing accounts
- manage events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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