Job Overview
Employment Type
Full-time
Work Schedule
Day Shifts
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto stipend
Monthly tech stipend
In-person training
Opportunity for bonus
recognition
Training and Career Development
opportunity for professional development
career advancement
Job Description
Anheuser-Busch is a globally recognized leader in the beverage industry, known for its dedication to quality, innovation, and consumer satisfaction. As part of the AB family, the company has built a strong reputation through iconic brands and a commitment to community engagement and sustainable business practices. Anheuser-Busch continues to lead the market by focusing on creating impactful experiences that resonate with consumers and drive brand loyalty. The company culture fosters growth, creativity, and a passion for delivering excellence in every aspect of its operations.
The Brand Activation Manager role at Anheuser-Busch is a key position responsible for boosting the... Show More
The Brand Activation Manager role at Anheuser-Busch is a key position responsible for boosting the... Show More
Job Requirements
- Must be of legal drinking age (21+)
- Minimum 2 years of experience in beverage company or distributor roles
- Valid/current driver’s license
- Reliable transportation
- Computer with Microsoft Office and home internet access
- Proficiency in Excel and PowerPoint
- Personal smartphone for field communication and reporting
- Availability for 40+ hours per week including nights and weekends
- Ability to lift up to 40 pounds
- Willingness and ability to travel for mandatory training
- Excellent written and verbal communication
- Strong leadership and organizational skills
- Professional work ethic
- Resident in the local market for the duration of the program
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- Must have access to reliable transportation
- Access to a computer with Microsoft Office and home internet access
- Must be proficient in Excel and PPT
- Personal smartphone with the ability to communicate/report while in the field
- Available to work 40+ hours per week, including nights and weekends
- Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- Must be able to lift 40lbs
- Must be able to travel for mandatory training at program launch
- Excellent written and verbal communication skills
- Professional demeanor and strong work ethic
- Strong leadership and communication skills
- Organizational skills to meet weekly deadlines
- Live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- Establish and maintain strong relationships with key accounts and the local wholesaler
- Sell in brand programming to key accounts
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- Responsible for activation recaps, metrics, and overall event success
- Manage local budget and budget reporting/reconciliation
- Perform pre-calls and checklists in preparation for sampling events
- Monitor event execution while ensuring all key brand KPIs are achieved
- Submit program deliverables accurately and on time each week
- Knowledge of local nightlife/events and local alcohol beverage laws
- Assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
- Responsible for managing events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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