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Brand Activation Manager

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Advantage Solutions

Brand Activation Manager

Nampa, ID, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $68,640.00 - $78,000.00
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Work Schedule

Flexible
Weekend Shifts
Night Shifts
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Benefits

competitive salary
Monthly auto and tech stipend
In person training
Opportunity for bonus and recognition
Training and Career Development
Opportunity to represent innovative and fast-growing brands
Opportunity for professional development and career advancement

Job Description

Anheuser-Busch is a globally recognized leader in the beverage industry, renowned for its commitment to quality, innovation, and consumer engagement. As part of the Anheuser-Busch family, you will be joining an organization driven by passion and cutting-edge ideas that continue to shape the future of the market. Our company stands at the forefront of the beer and beverage sector, delivering iconic brands to consumers across North America. With a culture that encourages growth, creativity, and excellence, Anheuser-Busch offers employees the chance to thrive in a dynamic environment where their contributions truly matter.

We are currently seeking a highly motivated ... Show More

Job Requirements

  • Bachelor's degree
  • 2-4 years of experience
  • Experience in the alcohol or beverage industry preferred
  • Experience working in an agency, retail, CPG or CE environment
  • Team player
  • able to work in a fast-paced, results-driven environment
  • Able to be nimble in ambiguity, be open to change, embrace innovative ideas
  • Able to communicate effectively through various methods while appropriately tailoring the message to the audience
  • Ability to work independently while managing multiple tasks and deadlines
  • Proven success in the execution and evaluation of sampling programs
  • Experience with recruiting, interviewing, and training Brand Ambassadors
  • Experience in creating weekly schedules with specific parameters for execution
  • Experience with approving team events, recaps, and payroll systems
  • Able to sit for extended periods of time
  • Ability to hear telephone
  • Ability to enter data on a computer
  • May require the ability to lift up to 10lbs
  • Travel and driving up to 50 percent

Job Qualifications

  • Must be of legal drinking age (21+)
  • 2 years of beverage company and or distributor experience
  • Driving is an essential function of this job and therefore you must be able to maintain a valid current driver’s license
  • Must have access to reliable transportation
  • Access to a computer with Microsoft Office and home internet access
  • Must be proficient in Excel and PowerPoint
  • Personal smartphone with the ability to communicate and report while in the field
  • Available to work 40+ hours per week including nights and weekends
  • Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
  • Must be able to lift 40lbs
  • Must be able to travel for mandatory training at program launch
  • Excellent written and verbal communication skills
  • Professional demeanor and strong work ethic
  • Strong leadership and communication skills
  • Organizational skills to meet weekly deadlines
  • Must live in the market for full duration of the program

Job Duties

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives
  • Establish and maintain strong relationships with key accounts and the local wholesaler
  • Sell in brand programming to key accounts
  • Lead the planning and execution of brand activations, special events, sponsorships, and promotions
  • Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
  • Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
  • Local asset management ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • Responsible for activation recaps, metrics, and overall event success
  • Manage local budget and budget reporting reconciliation
  • Perform pre-calls and checklists in preparation for sampling events
  • Monitor event execution while ensuring all key brand KPIs are achieved
  • Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
  • Knowledge of local nightlife, events, and local alcohol beverage laws
  • Assist in the analysis of sales and market territory data for consultation and correction of under-performing accounts
  • Responsible for managing events in person
  • Manage all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
  • Ensure Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • Travel regularly in market for BA development, activation audits, and performance reviews
  • Drive professional and value-oriented relationships with key wholesaler and client field management teams
  • Use reports and presentations to highlight successes and areas for improvement
  • Work collaboratively with support and agency operations team
  • Conduct weekly conference calls with DM to communicate updates and strategic priorities
  • Manage budget to maximize revenue and profit
  • Hire, train, coach, guide, direct, and develop direct reports
  • Communicate daily and weekly with Brand Ambassadors
  • Conduct weekly conference calls with local team to communicate program updates and strategic priorities
  • Make sure to maintain safety and reduce workers compensation claims

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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