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Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto stipend
Monthly tech stipend
In-person training
Opportunity for bonus
Opportunity for recognition
Training and Career Development with Advantage
Opportunity to represent innovative and fast-growing brands
opportunity for professional development
Career advancement within Anheuser-Busch
Job Description
Anheuser-Busch is a globally recognized leader in the beverage industry, celebrated for its commitment to quality, innovation, and iconic brands. As part of the AB InBev family, the company has a rich heritage that spans over a century, standing at the forefront of the beer and beverage market worldwide. With a strong emphasis on fostering a culture of passion and creativity, Anheuser-Busch continues to grow by embracing cutting-edge strategies and supporting their team members' professional development. Joining Anheuser-Busch means becoming part of a dynamic organization where collaboration, integrity, and excellence are highly valued.
The Brand Activation Manager role at Anheuser-... Show More
The Brand Activation Manager role at Anheuser-... Show More
Job Requirements
- Must be of legal drinking age (21 plus)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40 plus hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Qualifications
- Must be of legal drinking age (21 plus)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40 plus hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution while ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
- knowledge of local nightlife/events and local alcohol beverage laws
- assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
- responsible for managing events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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