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Brand Activation Manager

Sandy Springs, GA, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
Weekend Shifts
Night Shifts
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Benefits

competitive salary
Monthly auto stipend
Monthly tech stipend
In-person training
Opportunity for bonus
Opportunity for recognition
Training and Career Development with Advantage
Opportunity to represent innovative and fast-growing brands
opportunity for professional development
Career advancement within Anheuser-Busch

Job Description

Anheuser-Busch is a globally recognized leader in the beverage industry, celebrated for its commitment to quality, innovation, and iconic brands. As part of the AB InBev family, the company has a rich heritage that spans over a century, standing at the forefront of the beer and beverage market worldwide. With a strong emphasis on fostering a culture of passion and creativity, Anheuser-Busch continues to grow by embracing cutting-edge strategies and supporting their team members' professional development. Joining Anheuser-Busch means becoming part of a dynamic organization where collaboration, integrity, and excellence are highly valued.

The Brand Activation Manager role at Anheuser-... Show More

Job Requirements

  • Must be of legal drinking age (21 plus)
  • 2 years of beverage company and/or distributor experience
  • driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
  • must have access to reliable transportation
  • access to a computer with Microsoft Office and home internet access
  • must be proficient in Excel and PPT
  • personal smartphone with the ability to communicate/report while in the field
  • available to work 40 plus hours per week, including nights and weekends
  • prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
  • must be able to lift 40lbs
  • must be able to travel for mandatory training at program launch
  • excellent written and verbal communication skills
  • professional demeanor and strong work ethic
  • strong leadership and communication skills
  • organizational skills to meet weekly deadlines
  • live in the market for full duration of the program

Job Qualifications

  • Must be of legal drinking age (21 plus)
  • 2 years of beverage company and/or distributor experience
  • driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
  • must have access to reliable transportation
  • access to a computer with Microsoft Office and home internet access
  • must be proficient in Excel and PPT
  • personal smartphone with the ability to communicate/report while in the field
  • available to work 40 plus hours per week, including nights and weekends
  • prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
  • must be able to lift 40lbs
  • must be able to travel for mandatory training at program launch
  • excellent written and verbal communication skills
  • professional demeanor and strong work ethic
  • strong leadership and communication skills
  • organizational skills to meet weekly deadlines
  • live in the market for full duration of the program

Job Duties

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives
  • establish and maintain strong relationships with key accounts and the local wholesaler
  • sell in brand programming to key accounts
  • lead the planning and execution of brand activations, special events, sponsorships, and promotions
  • manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
  • provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
  • local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • responsible for activation recaps, metrics, and overall event success
  • manage local budget and budget reporting/reconciliation
  • perform pre-calls and checklists in preparation for sampling events
  • monitor event execution while ensuring all key brand KPIs are achieved
  • submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
  • knowledge of local nightlife/events and local alcohol beverage laws
  • assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
  • responsible for managing events in person

Job Qualifications

Experience

Mid Level (3-7 years)


Job Location

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