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Job Overview
Employment Type
Temporary
Full-time
Compensation
Salary
Range $68,640.00 - $78,000.00
Work Schedule
Standard Hours
Day Shifts
Weekend Shifts
Night Shifts
Benefits
Opportunities for advancement
Job Description
Anheuser-Busch is a world-renowned beverage company recognized for its legacy of quality, innovation, and leadership within the industry. Known globally for its iconic beer brands, Anheuser-Busch maintains a vibrant culture that values passion, creativity, and strategic growth. Their expansive portfolio and commitment to excellence have positioned them as a leader in the alcohol beverage market, delivering products enjoyed by millions worldwide. The company has cultivated a strong reputation for fostering a dynamic work environment that encourages professional development, diversity, and teamwork. This environment supports employees in driving impactful marketing initiatives, cultivating strong partnerships with wholesalers, distributors, and retailers, and engaging... Show More
Job Requirements
- bachelor’s degree
- 2-4 years of experience
- experience in the alcohol or beverage industry preferred
- experience working in an agency, retail, CPG or CE environment
- team player
- able to work in a fast-paced, results-driven environment
- able to be nimble in ambiguity
- able to communicate effectively through various methods while appropriately tailoring the message to the audience
- ability to work independently while managing multiple tasks and deadlines
- proven success in the execution and evaluation of sampling programs
- experience with recruiting, interviewing, and training Brand Ambassadors
- experience in creating weekly schedules with specific parameters for execution
- experience with approving team events, recaps, and payroll systems
Job Qualifications
- must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40+ hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Duties
- develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution while ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week
- knowledge of local nightlife/events and local alcohol beverage laws
- assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
- responsible for managing events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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