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Job Overview
Employment Type
Temporary
Full-time
Work Schedule
Day Shifts
Weekend Shifts
Night Shifts
Benefits
Opportunities for advancement
Job Description
Anheuser-Busch is a world-renowned brewing company celebrated for its rich heritage, innovation, and commitment to excellence. As a leader in the beverage industry, Anheuser-Busch continues to drive growth by leveraging groundbreaking ideas and a strong culture of innovation. The company is known not only for its extensive portfolio of popular beers but also for creating meaningful consumer experiences that connect people through brand engagement and community. Operating with a national and international footprint, Anheuser-Busch provides ample opportunities for professional growth and development, making it a top employer in the beverage sector.
The Brand Activation Manager role is a temporary pos... Show More
The Brand Activation Manager role is a temporary pos... Show More
Job Requirements
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40+ hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40+ hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution while ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week
- knowledge of local nightlife/events and local alcohol beverage laws
- assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
- responsible for managing events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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