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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $68,640.00 - $78,000.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
Opportunities for advancement
Job Description
The Brand Activation Manager position is an exciting opportunity to join the world-renowned Anheuser-Busch family, a global leader in the beverage industry known for its passion, innovation, and commitment to quality. Anheuser-Busch is a highly respected name in brewing, producing some of the most recognizable beverage brands worldwide. The company embraces a culture that fosters innovation, integrity, and teamwork and continuously strives to build strong connections with consumers through creative marketing and strategic brand initiatives. This role is part of Advantage, an established and fast-growing division within Anheuser-Busch, driven by groundbreaking ideas and a dynamic work environment.
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Job Requirements
- Bachelor's degree
- 2-4 years of experience in the alcohol or beverage industry preferred
- experience working in an agency, retail, consumer packaged goods or consumer electronics environment
- team player with collaborative skills
- able to work in a fast-paced, results-driven environment
- adaptable and open to innovative ideas
- effective communication skills tailored to the audience
- ability to work independently managing multiple tasks and deadlines
- proven success in execution and evaluation of sampling programs
- experience recruiting, interviewing, and training Brand Ambassadors
- experience creating weekly schedules for execution
- experience approving team events, recaps, and payroll systems
- able to sit for 66%+ of the workday
- able to lift up to 10lbs routinely
- travel and driving essential duties, up to 50% travel
- must be able to perform essential functions of the job
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- able to maintain a valid current driver’s license
- access to reliable transportation
- access to a computer with Microsoft Office and home internet
- proficient in Excel and PowerPoint
- personal smartphone for communication/reporting in the field
- available to work 40+ hours per week including nights and weekends
- prior experience with event production and management of brand ambassador teams
- experience working with wholesalers and accounts
- brand sampling experience preferred
- able to lift 40lbs
- able to travel for mandatory training
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- able to live in the market for the program duration
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management to equip Brand Ambassadors with merchandise and materials needed for sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, and time sheet approvals
- knowledge of local nightlife/events and alcohol beverage laws
- assist in analysis of sales and market/territory data to provide consultation or correction for under-performing accounts
- manage events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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