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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $68,640.00 - $78,000.00
Work Schedule
Standard Hours
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto and tech stipend
In-person training
Opportunity for bonus and recognition
Training and Career Development
Opportunity to represent innovative and fast-growing brands
Professional development and career advancement within Anheuser-Busch
Job Description
Join the world-renowned Anheuser-Busch family, a leading beverage company known for its rich heritage, innovative products, and commitment to excellence. Advantage, a fast-growing sales and marketing agency closely partnered with Anheuser-Busch, is seeking a highly motivated and strategic Brand Activation Manager to join their team. Advantage specializes in outsourced sales, merchandising, category management, and marketing services catering to manufacturers, suppliers, and producers of food products and consumer packaged goods. The company services a diverse range of trade channels such as grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers.\n\nAnheuser-Busch is dedicated to bridging the gap... Show More
Job Requirements
- Must be of legal drinking age (21+)
- Two years of beverage company and/or distributor experience
- Valid/current driver’s license
- Access to reliable transportation
- Access to a computer with Microsoft Office and home internet
- Proficient in Excel and PowerPoint
- Personal smartphone for communication and field reporting
- Able to work 40+ hours including nights and weekends
- Experience in event production and management of Brand Ambassador teams
- Ability to lift 40lbs
- Willingness to travel for mandatory training
- Excellent communication skills
- Strong leadership and organizational abilities
- Bachelor's degree
- Experience in the alcohol or beverage industry
- Experience working in agencies, retail, CPG or CE environments
- Ability to work independently and manage multiple deadlines
- Ability to grow and develop a team
- Knowledge of local alcohol beverage laws
- Ability to travel up to 50%
- Must reside in the market for the duration of the program
Job Qualifications
- Must be of legal drinking age (21+)
- Two years of beverage company and/or distributor experience
- Driving is an essential function of this job with a valid/current driver’s license
- Must have access to reliable transportation
- Access to a computer with Microsoft Office and home internet access
- Proficient in Excel and PowerPoint
- Personal smartphone with ability to communicate and report while in the field
- Available to work 40+ hours per week including nights and weekends
- Prior experience with event production and management of Brand Ambassador teams preferred
- Ability to lift 40lbs
- Must be able to travel for mandatory training at program launch
- Excellent written and verbal communication skills
- Professional demeanor and strong work ethic
- Strong leadership and communication skills
- Organizational skills to meet weekly deadlines
- Willing to live in the market for the full duration of the program
- Bachelor’s degree required
- Experience in alcohol or beverage industry preferred
- Experience in agency, retail, CPG or CE environment
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- Establish and maintain strong relationships with key accounts and local wholesaler
- Sell in brand programming to key accounts
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- Provide guidance and support to Brand Ambassador team to ensure alignment with company objectives
- Manage local assets ensuring Brand Ambassadors are equipped with merchandise and materials needed to execute sampling events
- Responsible for activation recaps, metrics, and overall event success
- Manage local budget and budget reporting/reconciliation
- Perform pre-calls and checklists in preparation for sampling events
- Monitor event execution ensuring all key brand KPIs are achieved
- Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, and time sheet approvals
- Maintain knowledge of local nightlife/events and local alcohol beverage laws
- Assist in analysis of sales and market/territory data for consultation or correction of under-performing accounts
- Manage events in person
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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