Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Day Shifts
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Flexible work schedule
Remote work option
Employee Discounts
Job Description
Trulieve is a leading company in the fast-growing medical cannabis industry, dedicated to providing patients with trusted, natural hemp products that help alleviate symptoms associated with serious medical conditions such as cancer, seizures, severe muscle spasms, pain, nausea, and loss of appetite. The company takes pride in its hand-grown plants cultivated in environments designed to minimize unwanted chemicals and pests, ensuring a natural and safe product for its consumers. Trulieve's commitment to compassionate care is evident in how their trained staff collaborates closely with physicians to tailor products and dosages to meet each patient's unique needs. With operations in Florida... Show More
Job Requirements
- Bachelor’s degree or equivalent experience
- 3+ years of relevant experience in field marketing or brand activation
- Ability to travel up to 75 percent of the work schedule, including evenings, weekends, and holidays
- Must be at least 21 years old
- Valid driver’s license
- Strong communication and organizational skills
- Ability to manage budgets and negotiate vendor contracts
- Compliance knowledge about cannabis and hemp beverage regulations
- Proficiency in CRM and reporting tools
Job Qualifications
- 3+ years of experience in field marketing, brand activation, or event management within the beverage or cannabis industry
- Proven experience managing sampling teams or brand ambassadors
- Deep understanding of retail, dispensary, and cannabis compliance environments
- Excellent organizational, communication, and leadership skills
- Willingness to travel as needed to support business and team goals and ability to work evenings, weekends, and travel as needed for events
- Proficiency with reporting tools, CRM platforms, or event tracking systems (e.g., Airtable, Salesforce, Excel)
- Must be at least 21 years of age and possess a valid driver’s license
Job Duties
- Develop and execute a strategic beverage sampling calendar across retail locations, festivals, and special events
- Recruit, train, and manage a team of brand ambassadors to deliver exceptional sampling experiences aligned with cannabis beverage regulations and brand standards
- Partner with sales, marketing, and operations teams to align sampling activations with product launches, promotional campaigns, and retail objectives
- Manage permitting, scheduling, logistics, and compliance for all sampling events, including hemp state regulations
- Oversee event setup, staff scheduling, and inventory management to ensure seamless execution
- Track KPIs and consumer feedback from each activation, analyze results, and optimize future strategies for maximum ROI
- Manage sampling program budgets, negotiate vendor contracts, and ensure cost-effective resource allocation
- Serve as a brand culture champion, ensuring consistent messaging and compliant consumer engagement across all markets
- Maintain strong relationships with dispensary partners and event organizers to secure prime sampling opportunities
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
We didn't receive the exact location for this job posting,
please contact the employer.
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