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Residence Inn Salinas

Area Director of Sales and Marketing

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $95,000.00 - $105,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts

Job Description

Highgate Hotels is a premier real estate investment and hospitality management company renowned for its expansive portfolio and innovative approach to the hospitality industry. With over 30 years of experience, Highgate manages more than 400 hotels across North America, Europe, the Caribbean, and Latin America, boasting assets worth over $15 billion. This global presence and considerable expertise allow Highgate to provide comprehensive services throughout all stages of the property cycle, including planning, development, recapitalization, and disposition. The company's commitment to excellence is demonstrated through its diverse portfolio, which includes bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts... Show More

Job Requirements

  • Bachelor's degree in hotel management, business or marketing preferred
  • Minimum of 5 years' experience as a Director of Sales and Marketing or sales leader
  • Prior hotel sales experience required
  • Experience with area or regional sales oversight of multiple hotels preferred
  • Ability to communicate effectively with ownership groups and asset management
  • Proficiency in sales automation systems such as DELPHI and PMS systems
  • Experience in collaborating with revenue management and operations teams
  • Strong knowledge of market segments and channel distribution sources
  • Excellent communication, presentation, and interpersonal skills
  • Leadership skills to direct, motivate, and develop sales teams
  • Proficient in Microsoft Office Suite
  • Ability to multitask and prioritize tasks to meet deadlines

Job Qualifications

  • Bachelor's degree in hotel management, business or marketing preferred
  • At least a minimum of 5 years' experience as a DOSM/sales leader, with prior hotel sales experience
  • Area/Regional sales oversight of multi-hotels preferred
  • Experience dealing with/communicating with ownership groups and asset management
  • Proficient in managing/using sales automation (i.e. DELPHI or alternative) & PMS systems
  • Experience working collaboratively with revenue management & operation teams
  • Well-rounded knowledge of all market segments and channel distribution sources, as well as ability to develop a strategic plan for each
  • Excellent communication and presentation skills
  • Strong interpersonal skills and ability to work in a team environment
  • Ability to direct, lead, train, motivate & drive a direct sales team
  • and develop a cooperative & competitive team spirit & winning attitude
  • Must be proficient in MS Office including Word, Excel, and Power Point
  • Must be able to multitask and prioritize departmental functions to meet deadlines

Job Duties

  • Responsible for leading & driving top line revenue for customary sales segments to include group, volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned
  • Assesses & reacts to market trends, market share & the competitive hotel environment
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives
  • Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
  • Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply
  • Understand GEO source & ability to develop a plan to penetrate the primary markets
  • Develop/implement key segment strategy & managing key accounts (both existing & target)
  • Design effective sales deployment schemes & market assignments
  • Develop sales goals designed to achieve budget & market share targets
  • Manage group pace measurement and set sales production goals
  • Manage sales activity & travel schedule
  • Take the lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned

Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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