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Residence Inn Salinas

Area Director of Sales and Marketing

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
performance bonuses
Employee Discounts

Job Description

Highgate Hotels is a leading real estate investment and hospitality management company known for its innovative approach in the industry. The company operates predominantly in key U.S. gateway markets including New York, Boston, Miami, San Francisco, and Honolulu, and is expanding rapidly into Europe, Latin America, and the Caribbean. With a portfolio that comprises global properties valued at over $20 billion and generating more than $5 billion in cumulative revenues, Highgate is a dominant player in the hospitality sector. The company offers expert guidance through every phase of the hospitality property lifecycle, from initial planning and development to recapitalization or... Show More

Job Requirements

  • Bachelor’s degree in hotel management, business or marketing preferred
  • Minimum of 5 years experience as a DOSM or sales leader in hotel sales
  • Experience with multi-hotel area or regional sales oversight preferred
  • Proficient in sales automation and PMS systems
  • Experience collaborating with revenue management and operations teams
  • Excellent communication and presentation skills
  • Strong interpersonal and team leadership abilities
  • Proficiency in MS Office
  • Ability to multitask and prioritize to meet deadlines

Job Qualifications

  • Bachelor’s degree in hotel management, business or marketing preferred
  • At least a minimum of 5 years’ experience as a DOSM/sales leader, with prior hotel sales experience
  • Area/Regional sales oversight of multi-hotels preferred
  • Experience dealing with/communicating with ownership groups and asset management
  • Proficient in managing/using sales automation (i.e. DELPHI or alternative) and PMS systems
  • Experience working collaboratively with revenue management and operation teams
  • Well-rounded knowledge of all market segments and channel distribution sources, as well as ability to develop a strategic plan for each
  • Excellent communication and presentation skills
  • Strong interpersonal skills and ability to work in a team environment
  • Ability to direct, lead, train, motivate and drive a direct sales team
  • and develop a cooperative and competitive team spirit and winning attitude
  • Must be proficient in MS Office including Word, Excel, and Power Point
  • Must be able to multitask and prioritize departmental functions to meet deadlines

Job Duties

  • Responsible for leading and driving top line revenue for customary sales segments to include group, volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned
  • Assesses and reacts to market trends, market share and the competitive hotel environment
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives
  • Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
  • Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply
  • Understand GEO source and ability to develop a plan to penetrate the primary markets
  • Develop/implement key segment strategy and managing key accounts (both existing and target)
  • Design effective sales deployment schemes and market assignments
  • Develop sales goals designed to achieve budget and market share targets
  • Manage group pace measurement and set sales production goals
  • Manage sales activity and travel schedule
  • Take the lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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