Zumiez

Zumiez Inc. is a leading specialty retailer catering to young men and women who express their individuality through the fashion, music, art, and culture of action sports, streetwear, and unique lifestyles. Founded in 1978 by Thomas D. Campion and Gary Haakenson, the company has grown significantly. It operates under the names Zumiez, Blue Tomato, and Fast Times across multiple continents.

The company offers a diverse range of products such as apparel, footwear, accessories, and hardgoods including skateboards, snowboards, bindings, and related equipment. Zumiez's merchandising strategy emphasizes a curated selection of popular brands that resonate with youth culture.

The focus is on activities such as skateboarding, surfing, snowboarding, BMX, and motocross, aligning well with its customers' lifestyles.

Company Size and Locations

Zumiez operates over 756 stores worldwide, with the following distribution:

• 597 stores in the United States
• 47 stores in Canada
• 87 stores in Europe
• 25 stores in Australia

The headquarters is located in Lynnwood, Washington. Additional offices are in Schladming, Austria, along with a warehouse and distribution center in Corona, California. It also has a main location in Everett, WA, USA.

Online and E-commerce Presence

In addition to physical stores, Zumiez maintains a strong online presence through multiple e-commerce websites. This multi-channel approach allows it to reach a broader audience and provide a seamless shopping experience for customers.

Marketing and Customer Engagement

Zumiez integrates its brand image with its customers' activities by creating engaging in-store environments. These foster a sense of community and discovery.

The company emphasizes distinctive store designs, comprehensive training for employees, and passionate staff who provide experiences consistent with customers' attitudes, fashion tastes, and identities.

Market Position

Through its commitment to adapting to the evolving tastes of young consumers, Zumiez has established itself as a leading retailer in the action sports and streetwear market. It offers products and experiences that strongly resonate with its target demographic.