Xponential Fitness

Xponential Fitness: A Global Leader in Boutique Fitness

Xponential Fitness, Inc., headquartered in Irvine, California, is a leading global franchisor of boutique health and wellness brands. Established in 2017, the company has rapidly expanded to include nine distinct fitness concepts, each providing specialized workout experiences.

Our Brands

Xponential Fitness's diverse brand portfolio includes:

• Club Pilates: The nation's largest Pilates brand, offering a range of classes for all fitness levels.
• CycleBar: A premier indoor cycling franchise providing high-energy cycling workouts.
• StretchLab: One-on-one assisted stretching services to improve flexibility and mobility.
• YogaSix: Yoga classes suited to different preferences and skill levels.
• Pure Barre: Total body workouts using ballet barre and small isometric movements.
• Rumble: Boxing-inspired group fitness classes.
• BFT (Body Fit Training): High-intensity interval training combining strength, cardio, and conditioning.
• Lindora: Medically guided wellness and metabolic health solutions.
• AKT: Dance-based cardio workout combining toning, interval, and circuit training.

Global Presence

As of December 31, 2024, Xponential Fitness operates a global footprint of 3,233 studios across 49 U.S. states, Puerto Rico, and 30 additional countries. This extensive reach demonstrates the company's commitment to making boutique fitness accessible worldwide.

Innovative Offerings

Besides physical studios, Xponential Fitness has developed digital platforms to enhance member engagement:

• Xponential+: Offers live and on-demand studio workouts, enabling consumers to join a digital community focused on a healthy, active lifestyle.
• XPASS: A flexible membership giving access to classes across multiple Xponential Fitness brands.

Corporate Wellness

The company provides corporate wellness programs designed to improve workplace health and productivity by offering boutique fitness benefits to employees.

Franchise Opportunities

With decades of experience in fitness and franchising, Xponential Fitness offers a robust platform for franchise owners. They provide comprehensive support, resources, and a proven business model to help franchisees succeed in boutique fitness.

Recent Developments

In April 2025, Xponential Fitness renewed its partnership with Bilt Rewards, enhancing member benefits and engagement.

Locations

The company has a presence in:

• Rochester, MN, USA

Through its diverse brands, innovative digital platforms, and commitment to accessibility, Xponential Fitness continues to lead the boutique fitness industry, offering personalized and engaging workout experiences to a global community.