Xperience XRG

Xperience Restaurant Group (XRG) is a leading operator of casual and fine dining establishments, renowned for its iconic brands that offer unique experiences, exceptional cuisine, and unparalleled beverage selections.

With a legacy spanning over 65 years, XRG has significantly influenced the U.S. Mexican dining landscape through innovative concepts such as the introduction of Taco Tuesday, tableside presentations, and pioneering cocktail programs.

Company History and Legacy

Founded in 1954 with the opening of El Torito in Southern California, XRG has expanded its portfolio to include several esteemed brands:

• El Torito: A cornerstone of Mexican casual dining, offering traditional dishes that have become staples in the American dining experience.
• El Torito Grill: Features sophisticated flavors derived from simple ingredients, utilizing a wood-fired mesquite grill to create a unique dining experience.
• Acapulco Mexican Restaurants: Serves fresh and simple neighborhood favorites, bringing authentic Mexican flavors to local communities.
• Chevys Fresh Mex: Offers a vibrant atmosphere with a focus on fresh ingredients and bold flavors, embodying the spirit of Mexican cuisine.
• SOL Mexican Cocina: A modern Mexican-influenced cantina inspired by the warm Southern coasts of Sonora, Mexico, and Southern California, providing a contemporary take on traditional dishes.
• Solita Tacos & Margaritas: A festive environment serving up delicious Mexican cuisine, emphasizing tacos and margaritas in a fun and lively setting.
• Las Brisas: A first-class sea-to-table culinary destination located in Laguna Beach, offering a fusion of Mexican and Californian coastal cuisine.
• Sinigual: Located in New York City, this restaurant provides a revolutionary approach to Mexican dining, combining traditional flavors with modern techniques.

Awards and Recognition

XRG's commitment to culinary innovation and superior hospitality has earned it numerous accolades, including recognition for Best Mexican Restaurants, Best Taco Tuesday, and Best Happy Hours in various media outlets across the country.

Company Size and Operations

As of 2025, XRG operates 56 restaurant locations across the United States, serving over 10 million guests annually.

Locations

The company is headquartered in Cypress, California, and has expanded its presence to include locations in:

• Los Angeles, CA
• Long Beach, CA
• Palmdale, CA
• Newport Beach, CA
• Sacramento, CA
• Glendale, CA
• Downey, CA
• Roseville, CA
• Bayonne, NJ
• Union City, NJ
• Milpitas, CA
• West Covina, CA
• Huntington Beach, CA
• Corona, CA
• Lancaster, CA
• Thornton, CO
• Riverside, CA

Future Outlook

XRG continues to honor the rich history of Mexican cuisine while driving the future through culinary innovation and strategic acquisitions. The company ensures that each dining experience reflects its dedication to excellence and authenticity.