Xperience Restaurant Group - Parent

Xperience Restaurant Group (XRG) is a leading operator of casual and fine dining Mexican restaurants, known for its diverse portfolio of iconic brands offering unique dining experiences, exceptional cuisine, and unparalleled beverage selections. With over 65 years in the industry, XRG has significantly influenced the U.S. Mexican dining landscape through innovations such as originating Taco Tuesday, introducing tableside presentations, and pioneering cocktail programs.

Core Brands and Offerings

XRG's portfolio includes several well-established brands:

• El Torito: Established in 1954, El Torito is a pioneer in California's full-service Mexican casual dining segment, offering a comprehensive menu of traditional Mexican dishes and a wide selection of margaritas and agave spirits.
• Chevys Fresh Mex: Founded in 1986, Chevys serves traditional Mexican dishes with California-inspired mesquite-fired flavors, emphasizing fresh, top-quality ingredients and superior hospitality.
• SOL Mexican Cocina: This brand captures the essence of Baja California, offering fresh, scratch-made coastal Mexican cuisine and specialty margaritas in a vibrant setting.
• Solita Tacos & Margaritas: A laid-back Baja-inspired restaurant featuring unique wood-grilled tacos and a wide variety of margaritas, embodying Southern California's relaxed lifestyle.
• Acapulco Mexican Restaurant and Cantina: Founded in 1960, Acapulco offers a rich menu of Mexican dishes in a festive atmosphere, with multiple locations in Southern California.
• Las Brisas: A first-class sea-to-table culinary destination, offering fresh seafood and coastal Mexican flavors.
• Who Song & Larry's: Known for its fun and festive atmosphere and flavorful Mexican cuisine.
• Sinigual: A modern take on traditional Mexican dishes in an innovative setting.

Innovations and Accolades

XRG has been at the forefront of several industry innovations, including the creation of Taco Tuesday, tableside presentations, and pioneering cocktail programs. These initiatives have enhanced the dining experience and earned the company numerous accolades such as Best Mexican Restaurants, Best Taco Tuesday, and Best Happy Hours in various media outlets across the country.

Expansion and Growth

In recent years, XRG has expanded its footprint and enhanced its brand portfolio. In 2019, the company acquired SOL Mexican Cocina and Solita Tacos & Margaritas, diversifying its offerings. By 2022, XRG planned to open five new restaurants, including locations for beloved brands and a new restaurant and bar concept under the El Torito brand.

Leadership

XRG's leadership team consists of seasoned professionals with extensive restaurant industry experience. In 2024, RJ Thomas was appointed President, bringing over three decades of proven leadership. In 2025, Mike Johnson, previously Chief Operating Officer since 2022, was named Chief Executive Officer, reflecting the company's commitment to strong leadership and strategic growth.

Locations

XRG operates over 60 locations across the United States, with a significant presence in California. Notable locations include:

• Cypress, CA: Headquarters of Xperience Restaurant Group.
• Orlando, FL: Home to Chevys Fresh Mex and SOL Mexican Cocina.
• Denver, CO: Location of SOL Mexican Cocina.
• Newport Beach, CA: SOL Mexican Cocina.
• Scottsdale, AZ: SOL Mexican Cocina.
• Playa Vista, CA: SOL Mexican Cocina.
• Huntington Beach, CA: Solita Tacos & Margaritas.
• Valencia, CA: Solita Tacos & Margaritas.
• La Mesa, CA
• Union City, CA
• Costa Mesa, CA
• Pasadena, CA
• West Covina, CA
• Downey, CA
• Glendale, CA
• Vancouver, WA
• Hawthorne, CA
• South San Francisco, CA
• Long Beach, CA
• Milpitas, CA
• Fort Worth, TX
• Orlando, FL

These locations reflect XRG's commitment to providing exceptional dining experiences across a diverse range of settings.

Through its dedication to innovation, quality, and customer satisfaction, Xperience Restaurant Group continues to be a prominent player in the Mexican dining scene, offering guests a variety of authentic and memorable dining experiences.