Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a leading American specialty retailer renowned for offering high-quality products for the home. Established in 1956 by Chuck Williams in Sonoma, California, the company began by introducing French cookware to the American market. This set a standard for customer service and fueled a revolution in American cooking and entertaining.

Over the decades, Williams-Sonoma, Inc. has expanded its portfolio to include several well-known brands, each catering to different aspects of home living:

Brands

• Williams Sonoma: Specializes in kitchenware and gourmet foods, offering a wide range of cookware, bakeware, and culinary tools.
• Pottery Barn: Provides stylish and functional furniture and home décor for various rooms, including living rooms, bedrooms, and dining areas.
• Pottery Barn Kids: Focuses on children's furniture, bedding, and accessories, creating spaces that are both playful and practical.
• PBteen: Offers trendy and functional furniture and décor for teenagers, blending style with functionality.
• West Elm: Features modern furniture and home accessories, emphasizing sustainable and locally sourced materials.
• Williams Sonoma Home: Provides luxury home furnishings and décor, combining classic designs with modern sensibilities.
• Rejuvenation: Specializes in lighting, hardware, and home accessories, focusing on timeless designs and quality craftsmanship.
• Mark and Graham: Offers personalized gifts and home accessories, allowing customers to add a personal touch to their purchases.

In 2017, Williams-Sonoma, Inc. acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. This acquisition enhanced its technological capabilities and customer engagement strategies.

Locations

The company operates retail stores across the United States, Canada, Puerto Rico, Australia, and the United Kingdom. It also has franchises in the Middle East and the Philippines.

As of June 13, 2025, there are 149 Williams Sonoma stores in the United States, with California having the highest number at 28 locations.

Williams-Sonoma, Inc. is headquartered in San Francisco, California.

• San Francisco, CA, USA
• Emeryville, CA, US
• Hoboken, NJ, USA
• Manhattan Beach, CA, USA

Company Overview

Williams-Sonoma, Inc. continues to be a prominent player in the home furnishings industry, committed to enhancing the quality of life at home and beyond.