Willamette Valley Vineyards

Willamette Valley Vineyards, Inc., established in 1983 by Jim Bernau and Don Voorhies, is a prominent American winery headquartered in Turner, Oregon. It is renowned for its exceptional Pinot Noir and produces a diverse range of wines including Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rosé, Brut, Brut Rosé, and Riesling.

The winery's commitment to quality is evident in its expansive vineyards spanning approximately 1,018 acres across various American Viticultural Areas (AVAs) in Oregon, such as the Willamette Valley, Eola-Amity Hills, and Tualatin Hills. This strategic cultivation produces wines that reflect the unique terroirs of each region.

Product Labels

In addition to its flagship Willamette Valley Vineyards label, the company offers wines under several other labels:

• Tualatin Estate Vineyards
• Griffin Creek
• Domaine Willamette
• Elton
• Pambrun
• Maison Bleue
• Natoma
• Pere Ami
• Metis

Each label showcases distinct varietals and winemaking techniques, catering to a wide array of consumer preferences.

Sales Channels

Willamette Valley Vineyards operates through two primary sales channels:

• Direct sales, including tasting rooms, wine clubs, and e-commerce platforms
• Distributor sales, involving partnerships with wholesalers and retailers

This dual approach ensures broad accessibility to their wines both domestically and internationally.

Expansion and Innovation

The winery's dedication to quality is further demonstrated by the opening of Domaine Willamette, a sparkling wine facility in Dundee, Oregon, in September 2022. This expansion highlights the company's commitment to producing a diverse portfolio and enhancing wine tourism in the region.

Financial Performance

In 2023, Willamette Valley Vineyards reported net sales revenues of $39,136,114, marking a 15.3% increase from the prior year. This growth was mainly driven by a significant rise in direct sales, reflecting effective direct-to-consumer strategies.

Tasting Rooms and Visitor Experience

The winery's tasting rooms offer a comprehensive wine experience with tastings, educational tours, and food pairings in a welcoming environment. Amenities include cozy fireplaces, expansive patios, and a 65-foot lookout tower with panoramic views of the vineyards and valley.

Reservations are recommended, and the facilities are dog-friendly, accommodating a wide range of guests.

Locations

Willamette Valley Vineyards maintains a presence at several key locations:

• Turner, Oregon (headquarters)
• Portland, OR, USA
• Happy Valley, OR, USA
• Vancouver, WA, USA
• Salem, OR, USA

With a strong foundation in quality winemaking, a diverse product portfolio, and a commitment to innovation, Willamette Valley Vineyards continues to be a significant contributor to Oregon's esteemed wine industry.