White Lodging - The Westin Milwaukee

White Lodging Services Corporation, established in 1985 by Bruce White, is a privately held American hotel management company headquartered in Merrillville, Indiana. Over the years, it has grown into one of the nation's largest and fastest-growing hotel ownership, development, and management firms.

As of 2022, White Lodging manages approximately 50 hotels across the United States.

Company Portfolio and Brands

The company's portfolio includes a diverse range of properties, from convention centers to urban lifestyle hotels and suburban select-service hotels.

White Lodging's managed brands encompass major hotel chains such as Marriott International, Hilton Worldwide, Hyatt Global, and InterContinental Hotel Group, reflecting its extensive reach in the hospitality industry.

The Westin Milwaukee

In 2017, White Lodging expanded its portfolio with the opening of The Westin Milwaukee, marking the Westin brand's debut in Wisconsin.

Located in downtown Milwaukee, the hotel features 220 guestrooms and suites, nearly half offering views of Lake Michigan.

The design draws inspiration from the Native American meaning of Milwaukee: a gathering place by the water, with a biophilic focus suggesting that a connection to nature enhances well-being.

The hotel's exterior features metal, granite, and terracotta, while colors found in nature informed the palette and patterns adding textural layers to the interior design. Natural light floods the lobby, restaurant, and guestrooms, offering dramatic views of the city.

Amenities at The Westin Milwaukee

The hotel offers a range of amenities aimed at promoting guest well-being:

• SuperFoodsRx™ menu with fresh and healthy dining options, including energizing fresh juices and smoothies.
• Stella Van Buren, a modern Italian-American steakhouse with a high-end bar featuring a curated bourbon selection, extensive wine list, and Wisconsin-exclusive draft beers.
• Nine meeting rooms boasting over 9,000 square feet of event space, anchored by an expansive Grand Ballroom.

Fitness enthusiasts can enjoy the WestinWORKOUT® fitness studio, equipped with Peloton bikes, free weights, TRX Suspension Trainers, and kettlebells.

Guests may also participate in the RunWESTIN™ program, which offers guided runs along Milwaukee's scenic lakefront.

Sustainability and Community Engagement

White Lodging is committed to sustainability and community involvement.

The Westin Milwaukee was designed with nature in mind, featuring abundant natural light and a living green wall in the lobby.

The hotel is also pet-friendly, offering the Westin Heavenly® dog bed and a welcome kit including dog bowls, a feeding mat, treats, and a map of green spaces and dog-walking routes in the city.

Locations

• Milwaukee, WI, USA - Downtown Milwaukee, featuring three distinct locations closely situated within the city, providing accessibility and a variety of lodging options for guests.

Overall, White Lodging Services Corporation remains a significant player in the hospitality industry, offering a wide array of services and amenities catering to both business and leisure travelers.