Whalar Group

Whalar Group is a global, independent creative powerhouse dedicated to liberating the creative voice within the Creator Economy. Founded in 2016 by Neil Waller and James Street, Whalar Group has evolved into a comprehensive ecosystem that places creators at the center of its operations.

The company's unique ecosystem comprises six distinct entities:

• Whalar: The world's leading independent creator and social agency, transforming brands into cultural drivers by harnessing the full creative potential of creators.
• Sixteenth: A global, 360° creator talent management company focused on building long-term careers and businesses for top creators through strategic partnerships.
• The Lighthouse: Located in Venice, California, this first-of-its-kind physical campus offers creators and their teams a place to learn, create, and connect.
• Foam: An innovative digital operating system that bridges gaps between creators, managers, and brands, providing measurable success and streamlined collaboration.
• Moby Ventures: A venture studio that brings creator ideas for brands and products to life, fostering innovation and entrepreneurship within the creator community.
• Umi Games: A gaming studio connecting brands to creators, building immersive experiences within popular platforms such as Fortnite, Roblox, and Minecraft.

Whalar Group's commitment to the Creator Economy is further demonstrated by its strategic investments and partnerships. In 2024, the company secured significant investments from leaders in tech, retail, and entertainment including Marc Benioff, Shopify, and Neal H. Moritz.

Additionally, Whalar Group has collaborated with major brands such as Nike, Crocs, Unilever, Neutrogena, Disney, and Apple Mac, solidifying its position as a key player in the industry.

With a global team of over 300 diverse and passionate individuals, Whalar Group continues to empower creators and brands, unlocking limitless possibilities in the ever-evolving Creator Economy.

Location

• NYC, NY, USA