Wetzel's Pretzels
Wetzel's Pretzels Overview
Industry
About Wetzel's Pretzels
Wetzel's Pretzels is a renowned American chain specializing in freshly baked, hand-rolled soft pretzels and related snacks. Founded in 1994 by Rick Wetzel and Bill Phelps in Pasadena, California, the company has grown to over 370 locations across the United States, Canada, and Central America.
The brand's flagship store opened at the South Bay Galleria in Redondo Beach, California, where they introduced their signature soft pretzels. Their menu has expanded to include a variety of innovative offerings, such as Wetzel Dogs—pretzel-wrapped all-beef hot dogs—and Wetzel Bitz, bite-sized pieces of freshly baked pretzel topped with butter.
In 2022, Wetzel's Pretzels was acquired by MTY Food Group for $207 million, marking a new chapter in the company's growth and expansion.
Locations
- Chandler, Arizona – store located at the Phoenix Premium Outlets
Wetzel's Pretzels continues to delight customers with its commitment to quality and innovation, offering a range of delicious pretzel-based products that cater to diverse tastes.