Wahoo's Fish Taco

Wahoo's Fish Taco is a fast-casual restaurant chain founded in 1988 by Chinese-Brazilian brothers Eduardo "Ed" Lee, Mingo Lee, and Wing Lam in Costa Mesa, California. They aimed to create a unique dining experience blending traditional Chinese and Brazilian flavors with vibrant Mexican culinary influences.

This fusion resulted in a menu featuring grilled fish tacos, teriyaki bowls, and other dishes reflecting their diverse heritage and love for surfing culture.

Founder Inspiration

The concept was inspired by the brothers' surfing trips to Mexico, where they enjoyed fish tacos from street vendors. They offered grilled fish tacos with Asian and Brazilian influences, moving away from traditional deep-fried versions. This provided a healthier alternative and novel fusion cuisine in Southern California.

Expansion and Decor

Over the years, Wahoo's expanded beyond California to states like Colorado, Hawaii, New York, Nebraska, and Texas. The décor features brightly colored interiors with surfing memorabilia and stickers, reflecting a laid-back Southern California vibe.

Recent Brand Refresh

In 2024, Wahoo's celebrated its 35th anniversary with a refreshed brand image. This included renovated store designs and updated logos. The revitalization aligned the brand with its current identity while honoring its rich history.

Menu Offerings

The menu includes street tacos, salads, and burritos, all infused with the unique flavor blend defining the brand. It offers vegetarian and vegan choices such as tofu, banzai veggies, and brown rice, catering to diverse diners.

Additionally, there is a kids' meal menu to ensure diners of all ages can enjoy the offerings.

Locations

As of August 2025, Wahoo's Fish Taco operates several locations in California:

• Torrance
• Hawthorne
• Long Beach
• Fresno
• Santa Monica
• Jurupa Valley

Each location offers the signature fusion cuisine that delivers a taste of Southern California's laid-back surf culture.

Legacy

Wahoo's Fish Taco is beloved for its innovative fusion cuisine, commitment to quality, and strong connection to surfing culture. Its continued expansion and brand refresh highlight its enduring appeal and dedication to a unique dining experience.