Visit Orlando

Visit Orlando is the official tourism association for Orlando, Florida. It serves as a not-for-profit trade organization dedicated to promoting the city as a premier destination for leisure, conventions, and business.

Established in 1983, Visit Orlando represents over 1,600 member companies, encompassing every segment of Central Florida's tourism community.

The organization's mission is to inspire travel to Orlando, create positive economic impact, and enhance the quality of life for residents.

To achieve this, Visit Orlando engages in branding, marketing, and selling the destination globally. Their efforts promote Orlando's diverse attractions, vibrant neighborhoods, dynamic dining scene, and robust calendar of entertainment and sports events.

Recent Initiatives

In June 2024, Visit Orlando launched a suite of enhanced websites to better serve diverse audiences such as domestic and international leisure visitors, meeting planners, and travel professionals.

These platforms feature modern designs and tailored content in multiple languages, reflecting the organization’s commitment to accessibility and user engagement.

Headquarters and Locations

Visit Orlando's headquarters are located at 6277 Sea Harbor Drive, Suite 400, Orlando, Florida.

In addition to its central office, the organization maintains satellite and international representative offices:

• Satellite offices in Washington D.C., Chicago, and New York
• International representative offices in the United Kingdom, Germany, Japan, Mexico, Argentina, Canada, China, and Brazil
• Main office in Orlando, FL, USA

Member Benefits and Culture

As a membership organization, Visit Orlando offers benefits including:

• Business development opportunities
• Marketing support
• Access to industry insights

The organization has been named one of the “Best Places to Work” in Central Florida for three consecutive years, highlighting its positive workplace culture.

Role in Tourism

Through comprehensive marketing strategies and collaboration with local businesses and organizations, Visit Orlando plays a pivotal role in sustaining Orlando's status as a leading global travel destination.