Victoria's Secret

Victoria's Secret is a renowned American retailer specializing in lingerie, clothing, and beauty products. Established in 1977 by Roy Raymond and his wife Gaye, the brand was conceived to create a comfortable shopping environment for men purchasing lingerie for their partners. The name "Victoria's Secret" was inspired by the Victorian era, aiming to evoke a sense of class and dignity.

The company quickly expanded, becoming the largest lingerie retailer in the United States by the early 1990s. In 1982, Leslie Wexner acquired Victoria's Secret, shifting its focus towards women purchasing lingerie for themselves. This strategic move led to the introduction of iconic products like the 'Miracle Bra' in 1993, which sold two million units within its first year.

Victoria's Secret's annual fashion show, launched in 1995, became a significant part of its brand identity, featuring top models and musical performances. However, in 2019, the show was discontinued amid declining sales and criticism over its lack of inclusivity. In response, the company has been working to rebrand itself, focusing on inclusivity and diversity.

In 2023, Victoria's Secret introduced the "VS Collective," a group of diverse models and influencers, including Priyanka Chopra Jonas and Megan Rapinoe, to represent the brand.

In 2021, Victoria's Secret became an independent publicly traded company, separating from its former parent, L Brands. The company continues to offer a wide range of products, including lingerie, activewear, swimwear, and beauty items. Its commitment to inclusivity is evident in its expanded product lines, such as mastectomy bras and sports bras, catering to a broader audience.

Locations

As of July 2025, Victoria's Secret operates numerous locations across the United States, supporting its diverse operations and ongoing adaptation to the evolving retail landscape. Key office locations include:

• Reynoldsburg, Ohio
• Hillsboro, Oregon
• Greensboro, North Carolina
• Wilmington, Delaware
• Norfolk, Virginia
• Columbus, Ohio
• Kansas City, Kansas
• Toledo, Ohio
• Joliet, Illinois
• Lawton, Oklahoma
• Pittsburgh, Pennsylvania
• Paterson, New Jersey
• Baltimore, Maryland
• Macon, Georgia
• Camden, New Jersey
• Fayetteville, North Carolina
• Modesto, California