Verve Coffee Roasters

Verve Coffee Roasters is a specialty coffee company founded in 2007 by Colby Barr and Ryan O'Donovan in Santa Cruz, California. Since its inception, Verve has focused on sourcing and roasting the finest coffees from around the world, emphasizing quality, sustainability, and community engagement.

Central to Verve's mission is the Farmlevel Initiative, which establishes direct trade relationships with coffee producers. This approach ensures farmers receive above-market premiums for their high-quality beans and fosters open communication and mutual respect throughout the supply chain.

By paying above-market premiums to farmers, Verve supports their dedication and attention to detail, aiming to improve the livelihoods of smallholder farmers and combat the impacts of climate change on the coffee industry.

Locations

Verve operates several cafes across California, including:

• Santa Cruz
• Los Angeles, CA, USA
• San Francisco
• Palo Alto
• Manhattan Beach, CA, USA

Internationally, Verve has expanded to Japan, with cafes in Tokyo's Shinjuku and Roppongi districts, as well as in Kamakura and the Kanagawa Prefecture.

Clients and Product Range

In addition to its cafes, Verve supplies coffee to over 400 restaurants, cafes, and grocers, including major tech campuses like Google, Facebook, Microsoft, and Airbnb.

Their product range includes single-origin coffees, signature blends, instant craft coffee, and cold brew products, all crafted to deliver an exceptional coffee experience from bean to cup.

Awards and Recognition

Verve's commitment to quality and sustainability has earned it recognition within the coffee industry.

In 2013, the company received the highest score in the coffee category at the Good Food Awards. Additionally, Verve was named one of the top coffee roasters in the United States by Thrillist, Complex Magazine, and Food Republic.

Overview

With a focus on quality, sustainability, and community, Verve Coffee Roasters continues to be a significant player in the specialty coffee industry, offering a diverse range of products and experiences to coffee enthusiasts worldwide.