Varsity Brands

Varsity Brands is a leading American company dedicated to enhancing student experiences through sports, spirit, and achievement. With a rich history spanning over five decades, the company operates through two primary divisions: BSN SPORTS and Varsity Spirit.

BSN SPORTS

BSN SPORTS stands as the nation's largest distributor of team sports equipment and apparel. The division offers a comprehensive range of products, including customized uniforms, footwear, fanwear, and equipment, catering to various sports teams, schools, and recreational programs.

BSN SPORTS collaborates with renowned athletic brands such as Nike, Adidas, Under Armour, New Balance, and lululemon to provide high-quality gear that meets the diverse needs of athletes and teams.

Varsity Spirit

Varsity Spirit specializes in cheerleading, dance, and performing arts, offering a wide array of services and products. This includes cheerleading uniforms, dance apparel, training camps, competitions, and yearbooks.

It is also known for organizing educational camps, clinics, and competitions, fostering skill development and community engagement among participants.

Commitment to Well-being

In addition to its product offerings, Varsity Brands is committed to supporting the physical, mental, and emotional well-being of students and athletes. The company has introduced initiatives like the IMPACT Program, which provides schools with tailored solutions to enhance school pride, boost student engagement, and foster community spirit.

Through this program, Varsity Brands offers services focused on philanthropy, character education, and social and emotional learning, aiming to elevate the student experience.

Company Locations

Varsity Brands operates across multiple locations in the United States, including:

• Louisville, KY
• Gilbert, AZ
• Indianapolis, IN

These offices serve as hubs for the company's diverse operations, supporting its mission to elevate student experiences nationwide.

Recent Acquisition

In August 2024, Varsity Brands was acquired by KKR, a leading global investment firm, for approximately $4.75 billion. This acquisition is expected to support the company's continued growth and innovation in providing services and products that enhance student experiences through sports, spirit, and achievement.

Overview

Through its comprehensive range of products, services, and initiatives, Varsity Brands remains dedicated to empowering students and fostering community spirit.

The company continues to make a significant impact on the lives of young people across the nation.